Garbles Cell Phones, Inc, Business Plan Example

Upon reviewing the business for GCP, inc., it appears that the company demonstrates strong potential for earnings and growth. GPS is an acronym for Garbles Cellular Phones, which was formed as a sole proprietorship by Mr. Seramed Garbles in the East Atlantic Island Archipelago (EAIA). Mr. Garbles seeks to expand his operation in to the United States, and his company’s experience in the industry, as well as his understanding of the global market for current and emerging cellphone technology, makes GCP well-positioned to fill a niche market while also establishing the foundation for future growth. GCP, Inc. intends to build its marketing and sales growth by following the market trends in Japan and Europe, two regions where cell phone use and technology has been widely adopted by users in many different age ranges,. In Japan, especially, young customers are using cell phones at a greater rate than in the United States, and Garbles predicts that his company could develop strong sales among younger customers who use their phones for making calls, sending messages and emails, and as entertainment devices that host video games, music, movies, and other media. Relative to the Japanese market, there are fewer cell phone users ages 10-13 in the U.S. market, a figure which supports Garbles’ suggestion that this represents an underserved market in the U.S.

As CEO, of the U.S. company, Mr. Garbles intends to base the organization’s operations, in a region with an appropriate demographic base that includes families with young children as well as older adults. GCP, inc. will focus on delivering strong customer service both at the time of sale and throughout the life of the contract. Because cell phone customers often upgrade to new cell phones at the end of two- or three-year contracts, GCP believes that providing reliable customer service and a range of quality products will help to ensure customer loyalty and will allow the company to establish customers who return for new products and services for many years. GPC inc. forecasts Month 1 sales of $26,000 and Month 12 sales of $32,000, with Year 1 to Year 3 sales growing from $300,000 to $700,000.

GCP, inc. has established relatively low startup costs of $43,000 to cover inventory expenses and other related costs. Personnel costs for the comp0any are predicted to range from $143,000 in Year 1 to $170,000 in year 3. Based on industry analysis, GPC inc. predicts moderate first-year sales growth expanding to 43% by and of Year 3. While this is an optimistic prediction, the growth of the cell phone market in recent years, coupled with the potential for new market segments to be reached, makes GCP inc.’s predictions well within reach. Although Mr. Garbles believes that some shortfalls in the first year can be covered by personal funds, GPC. Inc. is seeking an investment commensurate with is first-year operating costs to offset any unforeseen expenses or losses in that time. Based on the solid business plan put forth by GCP, inc, this company appears positioned to begin earning profits quickly, and represents a solid investment opportunity.