Global Company Communication Audit, Annotated Bibliography Example

Hall, B. Communications audit: How Can It Help You? The Side Road. Retrieved from http://www.sideroad.com/Business_Communication/communications-audit.html

The author suggests that a communication audit is used to examine the procedures of a company to reveal their effectiveness. These are procedures in parts of the company, or the whole company. This examination reveals points of misleading information, lack of information, and points of misinterpretations. She suggests that a communication audit is most important in a period of a changeover. That is, when entering into new markets and launching new products, or when undergoing a merger. A company communicates in two ways; internally to its employees and externally to the general public. The essence of the communication audit is dependent on what type of company it is, its requirements, and the focus of the audit; either its employees or the general public. The company will have to establish the piece of information that needs to be conveyed and the medium through which it will be conveyed, and how this piece of information is received by the company. The author concludes that the communication audit is important in motivating employees, and proving loyal and efficient in its market post.

Hargie, O., &Tourish, D. (2000). Handbook of communication audits for organizations. London: Routledge.

The authors explore ways in which organizations can examine their internal and external ways of communication so as to maximize their efficiency. The authors suggest that a high standard of communication within an organization produces many advantages. These may include; a conducive atmosphere for its employees, satisfaction among its customers, more breakthroughs, and a competitive edge. They believe that communication audits ensure that the organization’s desires are brought to fruition. They assess the practices that were currently being followed to conclude what procedures are needed to ensure a positive change and communication success. They aim to provide certain tools that will cause important changes that improve the organization’s capability.They infer that communication audits need to be incorporated into the tactical operations of the organization. The authors state that the approach to be followed in the communication audit is dependent on the requirements of the organization in question. The perfect approach is often foregone and the practical one is chosen. The practical oneis more realistic in its implementation.

Morley, M. (2002). Global reputation: A guide to the dynamics of international public relations. New York, NY. Palgrave.

The author assesses the corporate reputation of organizations. He claims that when this reputation is certain, then there follows an advantageous and positive well-being of the organization which is important in periods of disaster. This corporate reputation is built up and secured after a communication audit has been conducted. Depending on the situation in which the organization finds itself, there are steps to be taken to secure its corporate reputation. The first step is to conduct a communication audit. This involves collecting as much information as possible on the methods with which the organization does business. These are its mission statements, its visions, and values, advertisements to the public,their annual reports, and newsletters to their shareholders. The author states that the reputation of an organization is closely related to the effectiveness of its communication audit. An effective communication audit will result in employee productivity, consumer loyalty and concession, and its shareholders gratification.