Gummi World, Case Study Example

Company Overview

Candies flooding the market have taken the attention of not only the children but also that of the adult buyers. Relatively, the sugary coating of these tiny treats has taken the market by awe thus making it one of the most sought after product among buyers at present. GummiWorld is one of the companies producing novelty candies with special packaging. Most of its distribution outlets include drug stores, convenience stores and particular grocery stores.

Using three major ingredients such as sugar, flavoring and coloring, the company produces exceptionally good tasting candies that are suitable for people of all ages. Consisting of five primary procedures, the approach to manufacturing candies adapted by the company is based on determining the quality of each candy-batch based on the procedure by which each phase of manufacturing is able to increase the value of the candy including that of the packaging which serves as the product’s primary inviting element in the market.

However, with the new President of the company being able to take on a stand in the current situation of the organization, he was able to point out two particular problems. One is that although the production line is considered efficient and the reception of the products of the company in the market could be noted to be fair enough, it could be understood that there is still something that can be improved when it comes to determining the production process and how it could affect the product that company serves the market with.

Another problem he becomes concerned with is the manner by which the production process affects the overall sales results that the organization is able to identify with. It is then expected that through analysis and observation, particular  issues could be better defined and understanding the concept of development would be much easier to pull through with the help of actual results that is taken from the observation of the procedures taken into account by the company.

Analysis of Quality Dimensions of Manufactured Products

As mentioned in the company-brief section, the candy products manufactured by GummiWorld are well accepted in the market. However, with competitors emerging from the left and right wing of market competition, it is insisted that the company take on new steps that would make it easier for them to identify with the competition that they are facing. Relatively, serving the general public is not enough. Knowing their demands from the products offered by the organization is necessary. The organization should also ensure that all the aspects of production are of high quality especially on the part of developing good packaging options as this would serve as the first come-on element of the products.

Within 15 days of reported observation, it could be realized that the inaccuracy level of candies produced each day specifically affect the overall quality of the whole batch, thus making it more possible for the organization to incur wastes during the production process. The shaping equipments used are also usually involved in particular failures hence making it harder for the production of candies to push through according to schedule. With these anomalies, the final products also become defective which again result to massive amount of waste on the part of the production options applied according to the procedures embraced by the company.

The inability to stock as much colors needed for the packaging also results to slower production of finished products to be shipped out for distribution. The inventory of materials for the production of packaging for the candies could halt the creation of finished goods that are ready for selling in the market.

Quality Situation at GummiWorld

Based from this particular diagram, the ones in the left side are the details on the different procedures that are taken into account by the company when producing the batch of candies that they are to sell and distribute in the market. Notably, the ones in the right side are the different problems that occur when each procedure is being completed.
Notably, all these anomalies in the process affect the final product that is being released in the market. Through quality check approach, the company is able to make sure that low quality products are kept off from being approved for distribution. Notably though, there are times when such occurrences of low quality products make it to the distribution areas thus making a bad mark on the reputation of the organization in serving the market it targets.

Packaging issues on the other hand contribute to the rising number of delays that the company incurs especially in coping with the deadlines they have promised to commit to. What makes the problem much harder to bear is the fact that these anomalies often cause higher rates of products being wasted which specifically hurt the capacity of the organization to get good profit rates from their batch-productions.

Product Problems

One of the product problems that immediately need attention is the capacity of each item to meet with the changing standards of the market when it comes to candy consumption. Although it has been noted earlier that products coming out from the GummiWorld factories are of good and acceptably quality, the company should not immediately rest and accept the idea that they are good enough. Competition arises every now and then and rising to such challenge is indeed important especially in the aim of keeping the game of the company at a leveled rate. Other product problems considered in the case are based on process issues; hence, shall be addressed in the section that follows.

Process Problems

Bulk Packaging

Maintenance of equipments and keeping a good record of inventory are two of the main issues that the organization needs to deal with. What makes good production process effective is the concept by which the administrators see to it that everything is available both in the creation of candies and the packaging phase. This will make it easier for the production process to go through a continuous flow that would be able to contend with the inflow of order demands. At the same time, constant or at least regular maintenance of equipments would lower the cost of waste products going to the bin than going out the distribution counters. Notably, such approach to the problem would create a more effective way of determining the success of the company in the candy-manufacturing industry not only in the local market, but also in the field of international trade in case it does opt to expand further.

Works Cited

Rausch, A. Sheta, A. Ayesh (Eds.). Business Intelligence and Performance Management: Theory, Systems, and Industrial Applications. P. Springer Verlag U.K., 2013.

Daniels, A. (2001). Performance Management: Changing Behavior That Drives Organizational Effectiveness], 4th Performance Management Publications.

Cokins, G. (2009). Performance Management – Integrating Strategy Execution, Methodologies, Risk, and Analytics. John Wiley & Sons, Inc.

McWhiney, T. (2001). Handbook of Organizational Performance. Routledge.