How Can Boda Skins Maximise Online Sales in France? Research Paper Example

Background of the Business

BODA Skins is a determined fashion company in France that is dedicated to creating and distributing industry-apparel choices to the market. Industry apparels, for the knowledge of the general public, are clothes dedicated to be used by workers/laborers. Noticeably, this is what makes up the overall value of the clothing line shared by the business to the public; comfort and functionality are among the most distinct elements that make up BODA Skin’s market reputation. It is rather quite easy to market the clothes since they are considered a necessity, especially for industrial workers; nevertheless, it could be understood that somehow there are still other businesses in the market sharing the same type of clothes and there is a distinct competition that needs to be balanced accordingly. In the presentation noted herein, a definite insistence on how online marketing could help increase the profit-gains of the business would be further explored and explained. Through the use of three strategies of business analysis, the creation of extensive marketing development shall be given proper attention to.

Current Status of the Business

Political

Considering the status of the product offered by the business, the possible political concept of consideration regarding this product would be dependent on how the industries are recognized and what particular rules and policies apply in relation to the apparel that they are to wear at work. The comfort and functionality of each wearable clothing shall be measured under this requirement.

Economic

What does the pricing and business value of the organization contribute to the overall economy in France? The higher value of sales the organization produces, the larger contribution it makes. Hence, in the field of online marketing, creating a better and faster source of profit will improve such contribution of the business in the industry and in the economy.

Social

Statement: what statement does the clothing line make especially when it comes to improving work systems that are dedicated towards massive labor applications? This determines the manner by which the clothing line could be worn by the workers and yet sustains pressure through time hence prolonging its life for its users. The statement then that it makes shall affect the considerable reputation of the users as well.

Technological             

The creation of new innovative technologies to create the apparel could contribute well in improving the way the industry handles its operations. Making industrial apparels may be more daunting considered to fashionable casual clothes. The specificity of the parts of the clothing makes the production even more detailed in nature.

Legal

What makes each apparel useful? This question needs to be considered in creating industrial clothing lines especially in noting the assumptions by which policies and rules are applied in relation to making it easier for the workers to function more efficiently.

Environmental

What are the resources used to create the clothing line and how are they managed accordingly? Through the use of online connections, the organization could help the public know of the fact that they are being served with properly defined clothing lines made from environmentally friendly materials and production operations that are dedicated towards managing waste resources effectively.

Porter’s Generic Strategies

Cost leadership Strategy

The cost between production and the distribution point, including the rate of pricing that is dedicated towards mandating the marketing strategy used by the company ought to be managed well especially in determining how online operations could help in improving sales options of the business as it faces local competition as well as international challenges to the business.

Differentiation Strategy

How does the differentiation of the product work well in determining the concept of development that the product the business offers create a definite impact on the industry and on the economy? This question entails the overall differentiation strategy that the business ought to take into account.

Focus Strategies

What does the business aim to focus at? This is what BODA Skins ought to give attention to. Considering the fact that it is supposed to operate on an online business and utilize online marketing options effectively, the focus of the organization ought to be directed towards how they are going to expand the ways by which they improve their operations especially based on the considerations directed towards effectively enhancing online strength of the business in reaching out to the public.

Porter’s Five Forces Analysis

Threat of New Entrants

Only a few organizations concentrate on creating industrial apparel. Nevertheless, there is always a possibility of new entrants coming into the scene. In this case, it is important that the company create a distinct sense of recognizable reputation through online press releases that are designed to inform the public of what it is ready to offer to the market and what it is determined to create for the industry as part of its name and brand building strategies.

Threat of Substitute Products and Services

There is a possibility by which some businesses would opt to introduce fashionable apparel for industrial workers. When this matter occurs, it is important to consider that BODA Skins also need to prepare for such option of focus in production of industrial clothing lines.

 Bargaining Power of Suppliers

The pricing strategies used by the company’s primary suppliers are able to determine the definite value of the organization’s capacity to produce the apparel and share them in the market at a reasonable and easy-to-purchase pricing. Hence, in this case, it is important to note how the budgeting of operations is handled by the organization accordingly, hence giving way to effective supplier-relations which has a leeway on how monetary values are treated in relation to the business’ growth and rate of maturity.

Intensity of Competitive Rivalry

In relation to this concept of operation, BODA Skins could use the internet to the best of its benefits through making sure that competition could be controlled with the utilization of extensive application of information-management; thus making a great deal on what the public knows about the business, hence influencing their perception about the product offered by the company.

Final Remarks

Making a definite impact on how the organization uses the internet for its general operations and marketing strategies is one matter that makes managerial operations more effective in increasing the competence of the business in the ways of competing with other organizations making a name in the same industry. Creating a difference on how it informs target buyers through the internet could help well in setting the business’ status straight.

References

William E. Fruhan, Jr., “The NPV Model of Strategy—The Shareholder Value Model,” in Financial Strategy: Studies in the Creation, Transfer, and Destruction of Shareholder Value (Homewood, IL: Richard D. Irwin, 1979)

Porter, M.E., “Competitive Strategy: Techniques for analyzing industries and competitors” New York: The Free Press (1980)

Miller, D., “The generic strategy trap” in The Journal of Business Strategy 13(1):37-41 1992).

Coyne, K.P. and Sujit Balakrishnan (1996),Bringing discipline to strategy, The McKinsey Quarterly, No.4.

Porter, Michael E. “The Five Competitive Forces that Shape Strategy“, Harvard Business Review, January 2008, p.86-104.