Immunization Programs, Marketing Plan Example

The need to promote immunization is an important aspect of improving social health. Relatively, it could be realized that it is through the consideration on immunization programs that lowered instances of health issues become relatively possible especially in relation to children and their capability to develop ailments that are often causing social phenomena. One specific way of making it easier for immunization campaigns to be successful is through the indication of social education. Developing a sense of control on how people would know and accept the program as part of their daily routine is a key concept of modern public health marketing.

Marketing through education is a great source of social health confidence. To be able to note how this particular campaign is to develop, it is important to consider different mediums of communication (Winslow, 23). One is the internet, another is the broadsheet and another is that of the television. Making the campaign marketing messages strong and inviting to the public could be defined better through the condition of indicating education that they present to the people. Relatively, these messages ought to be simple, direct to the point and easily understandable for the public. Getting the attention of the people is not enough, getting them to response is the main course that needs to be given attention to (Resnick, et al, 112­). To do this, the people and their concerns need to be strongly addressed in each message and should be given particular definition in each turn of the time used for the presentation of the campaign. Helping the people understand the truth and importance of immunization shall be the first step towards the creation of social knowledge that would define better health.


Resnick, E. A., & Siegel, M. (2013). Marketing public health: Strategies to promote social change (3rd ed.). Burlington, MA: Jones and Bartlett Learning.

Joint Task Group on Public Health Human Resources; Advisory Committee on Health Delivery & Human Resources; Advisory Committee on Population Health & Health Security (2005). Building the public health workforce for the 21st century. Ottawa: Public Health Agency of Canada.

Winslow, Charles-Edward Amory (1920 Jan 9). “The Untitled Fields of Public Health“. Science 51 (1306): 23–33.