Back to School Offer

Get 20% of Your First Order amount back in Reward Credits!

Get 20% of Your First Orderback in Rewards

All papers examples
Get a Free E-Book! ($50 Value)
HIRE A WRITER!
Paper Types
Disciplines
Get a Free E-Book! ($50 Value)

International Market Opportunity Analysis, Case Study Example

Pages: 1

Words: 392

Case Study

Most Attractive Markets for Expressamente

  1. India
  2. Brazil
  3. China

 Method

Seven countries were initially viewed with the highest sales potential for expansion of Expressamente.  A qualitative and quantitative analysis was performed based on what Illy wanted to achieve with its product as well as some quantitative data.  The focus on what strategy to implement revolved around coffee consumption, existing shop concentration, income and overall ease of doing business.

Variable Source Importance (Weight)
  1. Consumption (year/per capita)
CIA World Fact Book 40%
  1. Shop Concentration
CIA World Fact Book 35%
  1. Income Per Capita
CIA World Fact Book 15%
  1. Ease of Doing Business
CIA World Fact Book 10%

Entering the Market

The focus to enter into a new international market is based the potential for the consumer to select their coffee consumption based on quality instead of another variable such as availability or ease of access.  Expressamente is targeting a niche’ market of people that are looking to partake in a higher quality product that not only has better taste and enjoyment but also provides a perception of quality for not only the coffee but the person consuming the coffee.While the Expressamente shops will be located in areas of high accessibility they will also be focused in areas of mass transit and areas where the coffee can be enjoyed.  India has seen an increase in coffee consumption by 3-6% and has double over the past decade.  This increase in demand as well as the increase in discernible tastes would open up the market for a higher quality product that Expressamente provides.  India has a large population that utilizes mass transit and while they are waiting for their modes of transportation they can better utilize their time by enjoying a high quality beverage that will exemplify their business acumen and perceived status by consuming the Expressamente coffee.  The focus is to drive new consumers of coffee from the traditional coffee stores to the new Expressament coffee shops.  This will occur through branding the Expressamente brand as an upper echelon coffee shop and those within the confines of the shop would also partake in that status.  The coffee is high quality and those drinking the coffee will not only taste the quality they will experience what quality and prestige feels like.  The coffee shop itself provides brand recognition and the company will strive to make its name associated with societal progress such as BMW, Louis Vuitton and Tiffany’s has already done.

Time is precious

Time is precious

don’t waste it!

Get instant essay
writing help!
Get instant essay writing help!
Plagiarism-free guarantee

Plagiarism-free
guarantee

Privacy guarantee

Privacy
guarantee

Secure checkout

Secure
checkout

Money back guarantee

Money back
guarantee

Related Case Study Samples & Examples

Module 2: Functions, Case Study Example

Answer the following questions and if required to do calculations please show your work: 1.  What is a function? A function is a relation of x to [...]

Pages: 3

Words: 832

Case Study

Apple’s Organizational Context, Case Study Example

Introduction In the simplest terms, context is understood as the environment or background in which an organization is based and operates in. The setting or [...]

Pages: 7

Words: 1888

Case Study

Understanding Extent of Media Effect Between and Across Global Cultures, Case Study Example

Abstract Review of the literature has shown there is an authentic gap in studies revealing the extent of the American multi-media (Western) influencing national cultures [...]

Pages: 11

Words: 3092

Case Study

Transforming the Organization, Case Study Example

The new Information system is estimated to cost an estimated amount of $3.0 million. This amount is lower and cheaper compared to the initial estimated [...]

Pages: 3

Words: 905

Case Study

Recreation Program Evaluation Plan, Case Study Example

Introduction Correctional services play a vital role in not only controlling individuals who do not adhere to the laws and regulations that guide society but [...]

Pages: 3

Words: 879

Case Study

The Tired Swimmer, Case Study Example

Annie In this particular case, Annie is suffering from several vital symptoms that can be used as clues to make a diagnosis for her.  Most [...]

Pages: 2

Words: 592

Case Study

Module 2: Functions, Case Study Example

Answer the following questions and if required to do calculations please show your work: 1.  What is a function? A function is a relation of x to [...]

Pages: 3

Words: 832

Case Study

Apple’s Organizational Context, Case Study Example

Introduction In the simplest terms, context is understood as the environment or background in which an organization is based and operates in. The setting or [...]

Pages: 7

Words: 1888

Case Study

Understanding Extent of Media Effect Between and Across Global Cultures, Case Study Example

Abstract Review of the literature has shown there is an authentic gap in studies revealing the extent of the American multi-media (Western) influencing national cultures [...]

Pages: 11

Words: 3092

Case Study

Transforming the Organization, Case Study Example

The new Information system is estimated to cost an estimated amount of $3.0 million. This amount is lower and cheaper compared to the initial estimated [...]

Pages: 3

Words: 905

Case Study

Recreation Program Evaluation Plan, Case Study Example

Introduction Correctional services play a vital role in not only controlling individuals who do not adhere to the laws and regulations that guide society but [...]

Pages: 3

Words: 879

Case Study

The Tired Swimmer, Case Study Example

Annie In this particular case, Annie is suffering from several vital symptoms that can be used as clues to make a diagnosis for her.  Most [...]

Pages: 2

Words: 592

Case Study

Get a Free E-Book ($50 in value)

Get a Free E-Book

How To Write The Best Essay Ever!

How To Write The Best Essay Ever!