Lifestyle Coaching, Marketing Plan Example

This proposal is for a new service known as “lifestyle coaching” that will be implemented on a number of different platforms including person-to person meetings, the internet, and through text message.  The logic underpinning this service is the following: Although many people set a raft of goals for their professional and personal lives, they seldom have someone to keep them accountable for their adherence to preset standards.  This new (360 degree) service will help people to accomplish their goals with different service offerings to meet their needs.  For some individuals, they will want to purchase the entire “life coaching” package that will focus on setting goals, follow-up meetings to ensure goals are adhered to, and feedback sessions on the internet and via text to gauge how progress is being attained.  Some individuals, on the other hand, already have their goals in mind, and simply want someone to hold them accountable.

The main strengths of the service are the flexibility and versatility of the service: Clients can choose what they want, when they want and interface with the platform through their preferred method.  At the same time, this flexible service will also allow the firm to offer services at a number of price points that will attract consumers of different financial ability.  Due to the newness of the idea, the initial plan is to roll out the campaign in large metropolitan areas such as Los Angeles and New York first; if there is a robust take up among consumers, the service will then expand to other areas around the country.