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Marketing Efforts Analysis, Case Study Example

Pages: 1

Words: 271

Case Study

Mula 1 International Car Racing

Analysis of current marketing efforts

Mula 1 International Car Racing organization is putting its best foot forward to make greater profits every day. The current marketing of the organization has its pre-established objectives which include;

  • Shortening the sales cycle- make sure sure the sales do not take a long time by being clear about pricing.
  • Increase profits on sales
  • Retain existing customers by providing excellent customer services and gifting the customers.
  • Launch new products

Currently, the organization is using three very popular marketing strategies; social media marketing, undercover marketing, and scarcity marketing.

Social media marketing strategy; the target market will be customers from social media. The organization posts its products on its social media pages like Instagram, Facebook, and Twitter. The customers who are interested in the products usually contact the organization to purchase what they want. This type of marketing strategy has been advantageous because it reduces the space of work and has a huge target market.

Scarcity marketing strategy; this type of marketing strategy creates a perception of scarcity to entice customers to buy out of fear that they will not be able to get it in the future. It may be due to higher prices in the future or the depletion of products in the future. This type of marketing strategy has enabled the organization to sell most of its products making it deplete its stock. This is the most effective marketing strategy the organization has been using.

Undercover marketing strategy; is a type of marketing strategy where the organization does not look as if it is advertising its products. The organization has been exploiting the market using this type of marketing strategy.

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