Michael Jordan’s Comeback, Book Review Example

Written by Mitchel Krugel, this reading about Michael Jordan focuses on how much impact the athlete has made in the field of international sports. It could be analyzed that somehow, this fact has enveloped the reputation of Michael Jordan for years up until the recent come-back of the said individual in the field of international basketball. No other athletes have had the chance to take the position of Michael Jordan as the most celebrated personality in the sports arena, most likely notable to all “fans” from all around the globe. Diefying Michael Jordan as the supposed “king” of the basketball arena, Krugel tries to separate the different journeys Jordan took in his career as his stage-by-stage “coming”. Relatively, Krugel simply wants to imply how high the reputation of Jordan is in the field of basketball developments that have been duly embraced around the globe.

Economic Implications

More than just a piece of biographic definition of Jordan’s life, this reading also provides a glimpse on how the field of sports industries connive with the commercial industries in making comprehensive profit from the popularity of particular players such as that of Michael Jordan. The system of operation that both industries take have been mirrored in every bit and piece of description used to define the life and dealings of Michael Jordan as a player and as an endorser of different products not only in America but in certain regions around the globe as well.

Notably, Jordan was an African American athlete who did good in his career and embraced the effectiveness of his approaches in making a name in the chosen sport he has specifically been connected to. Back then, football was the reigning American sport, however, when Jordan showed so much competence in basketball, it has become known to the country and to other nations around the globe as well. From here, merchandises and items that are needed in playing basketball incurred high rate of sales hence making the said sport among the most wanted recreations in different areas of the world.

From the sports supplies to apparels such as basketball uniforms, shows, even socks, the sales and distribution rate continued to flourish and even doubled if not tripled in rate as Jordan continued to rule the said sport. The industry of commerce and sports both prospered so much with the existence of strong player like Jordan himself. In the same manner, several players are being advertised in the industry as they endorse several products into the society. The question is, do these players actually use the items they endorse? Not necessarily, but their appeal to the public makes such indications of effective definition on how the people would respond to whatever they offer and support to be true, effective and of high quality.

Marketing used as the effective tool of conviction makes a great impact on how athletes such as that of Jordan makes a difference on how sports industries connive with the stance of commercial industries as they create possible measures to increase their profit possibilities hence redefining the process by which they earn from the market. The effect of the influence of the athletes towards the thinking of the buyers in the market specifically create a definite indication on how much the people become easily persuaded by the idea that these individuals [the athletes] actually recommend the products that they endorse.

Since Michael Jordan was one of the most effective endorsers during his time, he was also paid as much as the companies he supports make. His contracts specifically defined his value to the commercial industry hence making him one of the highest paid players and highest paid endorsers of all time. The cooperative manner by which the field of sports and commerce operate together creates a controlling impact on the people who are targeted by such market campaigns hence boosting up economy based on how the people accept the appeal of famous endorsers presented to them through the indications of persuasive marketing.

Overall Critique of the Book

Demand increases as the persuasive approach strengthens. This is what the indication of economic power is defined around. In this book about Michael Jordan, it has been referenced that he popularity of athletes in the calibre of Jordan receive so much attention from the commercial industries as they utilize such appeal to increase market acceptance on the products that they release. Krugel, although focused in representing the life and the dealings of Michael Jordan clearly showed how he athletic skills of a person could effectively be used as a rewarding tool that convinces the buying market to buy more and appreciate what the businesses have to offer. Relatively, the same culture of sports and commercial collaboration happens at present. In a way, such collaboration is defined to be today’s strongest tool towards empowering world economy through market persuasion and appeal.

(2) At this point, it could be considered that the entrepreneurs relied so much on Jordan’s ability to confer with what the people want that they intended to forget that human subjects change hence their value in the field of marketing would surely deteriorate which would eventually affect sales and development issues in the future. (3)Relatively though, they were also adamant in making sure that Jordan would be a long time epitome of sports excellence making it much easier for his effect on the market to be lengthened in time and impact on the buyers.

(4)Personally, if I was in their position, I would also establish a prolonged status of reputation on the being of Jordan so as to make sure that his effect on the market would remain for a long time [if not for a lifetime] hence making the products released in line with his existence be completely acceptable even after his own time. (5)This is in line with the economic principle of market value. With Jordan’s value as an athlete not fading even after he has retired, his endorsements and the products released under his name would also continue to gain attention from the market. In addition, (6) this book has provided me a better understanding of how marketing empowers the procedures of economy and how each aspect of the said elemental factors of social development creates impact on market appeal that further increases social capacity for economic progress.

Reference

Ferris, D. “Michael Jordan & the New Global Capitalism”. Demand Media.

Krugel, M. (2003). One Last Shot: The Story of Michael Jordan’s Comeback. St. Martin’s Paperbacks.

Markovits, Andrei S. and Lars Rensman. Gaming the World: How Sports are Reshaping Global Politics and Culture. Princeton University Press, June 3, 2010. pg. 89.

Jordan, Michael. (1998). For the Love of the Game: My Story. New York City: Crown Publishers,