Nike Company Communication Audit, Annotated Bibliography Example

Bane, Colin. “Street League Partners with Nike.” X Games. ESPN, 2013.

The information contained in this article entails Street League Skateboarding Competition which is entirely sponsored by the company Nike. The importance of the article is premised on the contribution of Nike in corporate banking and its use of funds in the expansion of international competition. Aspects of evaluating internal and external effectiveness of communication at Nike are addressed in this article. The effectiveness of evaluating the ability of the company to share information among important stakeholders has been addressed in this article.

Business Week. Nike’s New Game Plan for Sweatshops, 2004.  

The Business Week article addresses innovative labor practices at Nike and how the factories located outside the US are monitored. The author uses communication audit to reveal the strengths as well as the weaknesses faced by the management of Nike not forgetting the clients, employees as well as other stakeholders. The author also indicates the significant contribution of the press on covering “sweat shops” that are located overseas. The importance of this article is to indicate the contribution of information coverage concerning the deals of firms with particular interest in labor practices as well as corporate practices. Not much has been covered in the developments made in actual lines of production as well as practices implementation.

Gomez, Brandon. “How Did Nike Get the Swoosh into Skateboarding? A Study of Authenticity and Nike SB.” Thesis. Syracuse University, 2012.

Nike has made use communications audit in corporate communication this thesis to legitimize its skateboarding culture. A powerful history of Nike skateboarding involves an analysis of subcultures in skateboarding as well as research involving surveys of the sale records at Nike.

Gilmore, J. H., & Pine, B. J. Markets of one: Creating customer-unique value through mass customization. Boston, Mass: Harvard Business School Press, 2000.

The book outlines the contribution of communication audit in the development of the market place at Nike in which case mass production coupled with competition for markets has transformed the strategic approaches to business approaches, customization as well as production. The importance of unending efforts in mass production as well as introduction of customization is important for the progress of the business. The need to communicate effectively to the employees of the company about mass customization as well as production and also the need to explore alternative models of production in order to meet the escalating demands for customization.

Hollister, Peter & Patricia Trubow.Your Organization is Ready for a Communication Effectiveness Study — Are You? Public Relations Tactics, 2005.

The author expresses the contribution of communication audit that is conceived appropriately as an effective tool in management. Communications effectiveness of communication audit helps to address the needs of the target message, the audience as well as the media and enhances the effectiveness of the efforts of communication.

Hart, Rebecca.Measuring Success: How to Sell a Communications Audit to Internal Audiences, Public Relations Tactics, 2006.

The programs of communication research have their starting point at communication audit which is an approach of research that guides the core audiences towards the right perception of the organization. The use of such a high quality research at Nike shall most likely lead to collection of strategic information but the company has to devise means of selling their audit to the upper management in the organization during the phase of implementation.

Kuchler, S. Technological Materiality. Theory, Culture & Society. 25 (1), 101-120, 2008.

The use of communication audit to explore smart textile production as well as the advancements made in technology has been shown to transform how textile is used. Nike can make use of the color of textile can be used to convey significant information in the future. The author however does not apply smart textile for the purpose of future prediction but stresses the possibility of mass customization in the future of textile industry at Nike. The possibility of integrating digital technology was mentioned as a possibility for Nike in the future.

Loker, S., Cowie, L., Ashdown, S., & Lewis, V. “Female Consumers & Reactions to Body Scanning”. Clothing and Textiles Research Journal, 22 (4), 151-160, 2004.

The importance of communication audit in analyzing the reactions of female clients to scanning of their body and the contribution of the software used in body scanning in the future of textile industry has been effectively addressed in this article. Available information indicates the interests of consumers in customization of their textile items. The escalating cost of quality is associated with declining cost of technology and the possibility of affordability in measurements of body scanning for the manufacturers.

Montreuil, B., & Poulin, M. Demand and supply network design scope for personalized manufacturing. Production Planning &; Control. 16 (5), 454-469, 2005.    

The article highlights the contribution of communication audit in enlightening the stakeholders about the networks of demand and supply in personalized manufacturing. The article also elaborates a variety of customization approaches in the mass model of production. The article has specific interest in the application of varityping as well as tailoring in apparel approaches of manufacturing and it is particularly applicable in clothing production. Varityping has the implication of mix and match in customization that is prevalent in the market considering that textile is an emerging area that requires a company such as Nike to explore and consider the introduction of software for body scanning for taking measurements as well as customization of the clothing items.

Hall, Brenda. “Communications Audit: How Can It Help You?”, “The Side Road”. Retrieved on 2010-09-28.

The corporate communications team at Nike Company can make use of communication audit to assess the effectiveness of communication based on the objectives of the organization. Communication audit is also effective at Nike in comparison of the performance of the company against its competitors and the identification of the perceptions of the target audience as well as motivators. Communication audit brings about strategic positioning of the company coupled with communication plans that focuses on the achievement of objectives of communication. This could include the achievement of f brand recognition, maximization of sales, establishment of leadership, modification of perception and encouraging community support. The retention of outside auditor may call for the incorporation of evaluation in corporate communication of the organization, department of corporate communication and offer recommendations for the need of streamlining the effectiveness of intercompany communications as well as departmental communications to the management of the organization.