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Online Marketing Technology, Essay Example

Pages: 1

Words: 321

Essay
Visitors Needs of Web Visitors Web Sites that Meets Customer’s Needs Rating of the Web Site
Headlines. The website should capture the attention of the visitor. Yahoo Excellent
Google Excellent
CNN Excellent
Testimonials. The web site must provide an element of credibility and put the client’s mind at ease. Google News Very Good
EBay Very Good
Download.com Good
Format for quick reading. This means that the web site should use bulleted and numbered lists for easy communication. About.com Good
Bartleby.com Very Good
Reference.com Very Good
Guarantees. The website should have life of full of uncertainties that communicates to the customer the return policy of the web site. Wikipedia.org Very Good
Craigslist.org Good
Beliefnet.com Good
Phone number. The web site should have numbers that can enable the visitor to ask and get the questions answered. BBC.com Very Good
Nutrition.gov Fair
Refdesk.com Very Good

The company should explore affiliate marketing strategies by selling services and products of another firm and taking commission on the sales made. The company can decide to sell products from other companies such as EBay and Amazon thus increasing the revenue. The company can also employ the use of premium subscriptions to some major companies where it will stabilize company’s revenue in monthly basis. In addition, the company can exploit contextual marketing, which involves fewer tasks as compared to direct advertising. The company can form alliances with companies such as Google and Yahoo.

In order to retain the online customers, online shoe company should ensure that there is excellent customer service that meets customer’s satisfaction hence retention. The company should develop regular communication with the clients with customized content and unique offers. The online shoe company should listen to customers’ needs and answer their concerns. The online company should introduce loyalty programs, client referral rewards and appreciation awards to retain clients. There company need to retain its clients by bringing them together through online conferences.

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