Selling on the Web, Essay Example

In your EC book page 155, Exercise 1 (E1): it includes a list of things that Web sites can do to meet the needs of visitors. Create a table in which the first column is a list of at least five needs of Web site visitors. Find three Web sites that meet three or more of the needs. Create a column for each Web site next to the first column (columns two through four) and rate how well each site meets each need in the first column. You may want to use the Webby Awards site as a starting point in your search, but do not use any of the award nominees or winners in your table.

Rate legend: 10 is the highest and 1 is the lowest

In your EC book page 155, Exercise 3 (E3): You are a Web business consultant and have been retained by Bob Drudge, the owner of refdesk.com, to explore revenue-generating alternatives. Currently, the site is using an advertising-supported revenue model. Bob wants you to consider each of the other revenue models and the potential of strategic alliances that might make sense for his site. Write a short report in which you will summarize your research and state your recommendations.

In relation to modern systems of marketing that is specifically related to the utilization of modern technology, it could be suggested that the interweaving of new age advertising could be intertwined with the traditional ways of introducing and promoting products towards the target market. One is through creating flash-enhanced advertisements that are specifically user-interactive. Press releases that generate extensive website traffic could also be carried into consideration hence getting more attention from the buying public. These two approaches are expected to have a great impact on how the market sees the products offered by the company as well as create a viable appeal that could establish both loyalty and a reputable stand for the company in the face of tight market competition.

In your EC book page 209, Review Question 3 (RQ2): please outline a marketing strategy that could help an online shoe store improve its customer retention. Present facts and logical arguments that support the strategy you outline.

Establishing good rapport with the clients through creating online support system could provide the market or the buyers with the right confidence they need to accept what the company offers them with. Understandably, knowing that there is someone who they can talk to regarding immediate concerns about the product regarding quality and time of delivery gives the clients an edge of choice. As not all websites provide this feature, having an online chat with a constant support personnel to assist the clients with shall extend the capacity of the clients to be satisfied with their needs and expectations from what the business basically offers.