Online Social Campaign, Research Paper Example

The power of the internet to influence has been fully used by several organizations and several advocates who have longed to affect the thinking of the public. It could not be denied that it is because of this implicative process of using the internet that the creation of different campaigns has been made possible especially in terms of targeting the right individuals all at the right time. What makes these campaigns effective is the fact that they speak about the most important issues that are expected to give attention to the most complex situations that the world has to face.

At present, the launching of the ALS ice bucket challenge remains to be among the most implicative and most affective elements that have caused a mass interest to be involved in the campaign as they pose their challenge-acceptance through several social media platforms. What is most compelling about this matter is the fact that the society wants to get involved in the campaign. The campaign is primarily in support of what is aimed to be strongly dedicated to resolving the issues about ALS, an ailment that is currently being researched upon by health experts and scientists.

This type of campaign could indeed be considered important and affective of the overall culture of the society especially in terms of developmental goals that are dedicated towards mandating a more specific consideration over getting the attention of the society into the actions being promoted through new media. This approach is considered to strongly work not only for businesses but also for those who are aiming to influence the society with particular advocacies.