Phoenix Advertising, Essay Example

Step 1: Methods

• Surveys- Surveys will help to identify both individual and group experiences about the organizational problem. Those will help to gain an understanding of the causes and effects.
• Interviews- Interviewing the involved persons will allow the collection of in-depth responses about the organizational issue, thus a better understanding.
• Review of Documents and records- Documents and records from the branch will inform more about the activities and changes that have happened in the past. This will help to identify where the issue affecting productivity might be coming from.

Employees’ Survey Questions

Are you satisfied with the way things are being carried out in the Roanoke branch? (Please explain the reasons behind your answer).

This will help uncover why some of the employees are considering quitting the branch. It will also inform on the different causes of problems in the workplace.

What challenges have you experienced in the workplace?

This will inform on the different problems that employees encounter as they carry out their day-to-day activities. This will enhance understanding of why their production level does not match the expected.

What changes would you recommend to enhance the effectiveness of the branch?

This will help to uncover what the employees think might be done to eliminate the various challenges they experience in the workplace.

Client’s Survey Questions

What challenges have you experienced when working with Roanoke branch?

This will enhance the understanding of why the clients are not renewing their contracts. The information is also necessary to understand why some of the clients are posting negative reviews about the branch.

Are you satisfied with the services provided by the Roanoke branch?

Gaining such information will uncover the reasons why some of the clients are not renewing their contracts.

What should be done to enhance the services provided by the Roanoke branch?

Clients will have a great input in informing the various changes that can be made to enhance the services provided by the branch.

Part B

I am writing this letter to share information about the operations in the Roanoke branch. There have been complaints from some of the employees and clients who have not renewed their contracts with the branch. Employees are claiming that their creative contributions are being rejected, and there is no collaborative team for them to work with. Four clients have not renewed their contracts while others post negative reviews about the branch, causing a reduction in profits. This indicates a great need for the advertising company to initiate changes that will help to enhance operations in the Roanoke branch.

I am planning to gather information from the employees and clients using interviews and surveys. This will help to inform more about the various issues that they are facing when dealing with the Roanoke branch. I will also rely on existing information to learn more about the problem affecting the branch. I would like you to offer further clarification about what the organization’s policies say about employees working overtime. Many of the employees in the branch are working overtime but are not being compensated.

I am glad for all the assistance you have been providing, and I am hoping to work together to address and eliminate the issue affecting productivity in Roanoke Branch. I will keep you updated on the information I gather from the employees and clients. Thank you in advance.

Part C

Problems

One of the problems affecting the Roanoke branch is the lack of a collaborative team among the employees. This has limited cooperation among the employees; hence it is difficult for them to work together in fulfilling customer expectations. At other times employees are required to work for extra time with no compensation. Another problem affecting the branch is that clients have complaints which are making them not renew contracts. Other clients are leaving negative reviews about the branch on social media sites.

Facts and Causes of Challenges in Roanoke Branch

The lack of a collaborative team in the Roanoke Branch has been influenced by the art directors and account executives not considering the input of graphic designers and copywriters. They end up altering work produced by the designers and copywriters, thus causing dissatisfaction. Employees are being required to work for extra time without compensation since the branch is not evaluating the effect of accepting new accounts on its current project workload. Clients are choosing not to renew their contracts since they are dissatisfied with the services they receive from the branch.

Impact and Effects

Employees’ input not being considered in the workplace has caused them to lose morale to the extent that some of them are considering quitting. Three graphic designers and four copywriters have already threatened to quit. Employees do not have the motivation to keep on working. An art director and an account manager have left the branch since they were not being considered in the workplace. The negative reviews that clients are sharing on various social media sites are affecting the branch’s profit.

Solutions

One of the solutions that the branch can implement is compensating employees for all the extra hours worked. This will make them feel appreciated and have the motivation to keep on working. The branch should also consider changing the creative team and the account managers to have individuals who will promote teamwork and value the input of other people. Another solution to help the branch to maintain its effectiveness is performing proper evaluations of new clients to identify the effect they are likely to have on the existing project workload.

Illustration

The type of illustration I would choose to represent numbers related to causes or impacts is a bar graph. A bar graph makes it easier to compare sets of data among various groups. In this case, one can easily identify the relationship that exists between the two plotted axis. The illustration also helps to offer a clarification of trends better than tables can do.