Real Estate Business, Essay Example

Realtors use a variety of different media in order to advertise and promote their services. The following are examples of media examples they utilize to promote their services:

Web Sites: These are useful for gaining linkages to social media sites like Facebook, Twitter etc. In addition for gaining valuable small local business sponsors by linking to their sites and having reciprocal advertising banners that enables you to widen the net for customer access. Search engine optimization allows you to appear on web browsers by linking keywords with locations e.g. Realtors, Real Estate Agent, and Toronto.  Thus allowing interested parties to focus in on your location.  Websites allow realtors to list their properties and submit virtual tours, allowing prospective buyers to view the properties online. This can be linked to maps, local amenities, services etc.

Mass Media advertising: Items like the Television, Magazines and Mailing lists allow wide circulation of the Realtors Services.  This has also included banners on Taxis and Buses depicting the friendly realtor and services.  These are indiscriminate marketing services with the hope of volume saturation capturing a small percentage of the market. A one per cent return, say 10 customers out of 1,000 may constitute a successful return. The value of mass media advertising is that it is reducing in cost and becoming a viable useful tool in the realtors marketing armoury. (Understanding e-commerce, 2011)

Personal Contact: Personal contacts i.e. return customers, referrals, direct recommendations etc. are the most powerful and effective means of doing business. A dedicated committed realtor that offers a high quality personal service that is considered value for money will always yield higher results. (MacLennan, 2008).  Most realtors prefer to build up portfolios of personal contacts, existing clients and targeted new clients.

Works Cited

MacLennan, S. J. (2008, 9 24). The Value of a Personal referal. Retrieved 7 9, 2011, from Edmonton Real Estate: http://edmontonrealestateblog.com/2008/09/the-value-of-a.html

Understanding e-commerce. (2011, 5 13). Mass Media Advertising is Far Less Expensive Than Ever. Retrieved 7 9, 2011, from Understanding e-commerce: http://understandingecommerce.com/2011/05/mass-media-advertising-is-far-less-expensive-than-ever/