Recommendations for Disney Productions, Case Study Example

For the company’s future to be a promising one, several factors have to be considered, which include adjustments and creating new products. Therefore, Disney should work towards maintaining and improving on its competitive advantage over its competitors and hence creating a strong market position that will ensure increase consumer base. Since as an interactive media organization Disney has had difficulties and challenges in financing, it can come up with an interactive department toensure the confusions and disorder in its interdepartmental associations are avoided. This will lead to smooth flow of business and finances will be well accounted for. In addition, Disney should create new attractions all over resorts and parks to attract new customers and maintain the old ones. Clients always need something new now and then and, therefore, innovation is much required in this case.

Another recommendation is that Disney should engage in promotional and advertisement as much as it can to attract new market all over the world. In addition to improving in its marketing strategies, it should also diverse its creations by producing other new categories of animations on regular basis. Additionally, Disney world should also come up with a new strategy of building extra indoor resorts and parks in various cities and regions in addition to improving the already existing ones. This will ensure that they are close to their customers and that they are ready to give what the customers want. Most importantly, customer feedback should be seriously considers to ensure that they produce what the customers are attracted to and hence improved services and sales. Employees should also be highly regarded and encouraged in addition to regular training to improved quality performance. Finally, the promotion of Disney magic philosophy that states, “People treat people the same way they’re treated” is essential.