Retail Bookstore, Research Paper Example

The chapters in retail book store swathe the location of product, Price, promotion strategies and location mainly to intensify a marketing store image. On another aspect, chapters act as backup for the retail shops in case there is data loss as well as offering permission for the accesses of paperwork. It is in chapters where daily routines and operation of the store are kept.

The legal, policies and act responsibilities are described in chapters. Hastings (2007) puts it clear that the idea behind it is to describe rules, policies, tasks, procedures, and staffing format for the business. They also contain promotion strategy, best selling; ideas, basic sales skills, and usage of Internet in store keeping records merchandising to put on the market. In addition, they take into account financial mathematics such as, cash charts for the store as well as the myths, key to success and mistakes by the retailers. With the regards by Kotler (2002), the chapters help the society to set standards of brilliance and advocate ethics in daily life. Also, enable them uphold implementation of public relationships to members and college students since they are society members, enhancing career skills and literacy in the society.

According to Freeman, (1984) Social marketing involves the use of acquired tactics, skills, and concepts to meet a set goal to make the product socially advantageous to the community. With the regards by Lee (2002), examples of social marketing include photograph sharing that involves posting pictures which demonstrates the contents and significances of the chapters. To make the product marketable, you can demonstrate its video on Internet sites such as yahoo and you tube. The use of yahoo answers is another method of marketing by specializing question related to the location, site and contents of the chapters as well as face book social book marking.

References

R.E, Freeman. (1984) Strategic Management: A Stakeholder Approach, Boston, Pitman

G, Hastings. (2007) Social Marketing: Why should the Devil have all the best tunes? Oxford, Butterworth Heinemann.

P, Kotler (2002), Social Marketing: London, Sage Publications.

N, Lee. (2002) Social Marketing: London, Sage Publications.