Sketchbooks as Artifacts, Creative Essay Example

About the Lasting Impression

Lasting Impression is a sketchbook inspired by the love for humanity and an innate desire to leave a positive mark in the world. Additionally, the book reflects my life’s impacts on others and me. The sketchbook comprises 15 unique techniques I find inspiring enough to leave a lasting impression. Sketchbooks are an appreciation of art presented without strain. Drawings, paintings, and simple words are crucial in communicating my thoughts to the book readers. I authored the sketchbook for Brooklyn Art Library.

The sketchbook is 19 pages long, and it’s the 15th Volume in a series of other sketchbooks I have authored. The book has attracted 470 views online and is available at the local library. The Library Call Number is 375.18-5. The book sketchbook gained immense popularity within the library. The book’s rising popularity has presented me with an opportunity to fill the entertainment and information industry niche by creating easy-to-read books and earning revenue from the content’s sales. The images below are a visualization of a few pages from the book.

Lasting Impression Marketing Strategy

Market Diversification: Online Platforms

Lasting Impression is an easy-to-read sketchbook that requires little reading time while relieving the daily hustle and bustle. In just a few reads, individuals can easily relax and meditate upon life’s precious moments. The target audience comprises children, parents, older adults, and teachers. Marketing the sketchbook is vital as it will provide a platform to communicate my ideas globally. Gaining market dominance through physical viewership in local libraries is hectic and poses logistic challenges when delivering to the libraries, thus high costs.

For this reason, I intend to enhance the online viewership of the book. Online viewers can be accessed using social platforms such as Facebook, YouTube, Instagram, and other sketchbook sites. I will monetize the various social media accounts to earn money per viewership. Marketing the artifact will enhance my networks linking me with more clients and other successful sketchbook authors worldwide. Additionally, online marketing will present opportunities for endorsements from the corporate world (Morgan et al., 26). I intend to create a website from where I will be uploading content that will be available to download at a fee. Driven by passion, I will author more sketchbooks to ensure consistency in content creation and retain relevance in the market.

Product Diversification

Creativity is a critical variable, especially in content creation. Consumers require continuous improvement and innovation. For this reason, I will seek other interventions to improve the readers’ experience when consuming the content. Additionally, I will explore new ideas and thoughts in developing varying content that is entertaining and informative. Other innovative content delivery methods include the use of postcards and card decks.

Sketchbooks are a piece of art applicable across the population. While children use books to learn how to develop artistic work and enhance their growth, adults use books as a tool for relaxation and art appreciation. Additionally, sketchbooks, postcards, and card decks are used as teaching aids in elementary and kindergarten schools to improve the learners’ creativity and enhancing ethical behavior. I intend to develop an elaborate business plan indicating the analysis of strengths, weaknesses, opportunities, and threats. The business plan will provide a picture of the expected costs and revenues and an elaborate marketing strategy. Research and development are crucial to ensuring content creation relevant to the community.

Reference

Morgan, Neil A., et al. “Research in marketing strategy.” Journal of the Academy of Marketing Science 47.1 (2019): 4-29.