Social Media Strategy for Hope for Paws, Outline Example

Introduction

• As soon as an individual logs onto the website for Hope For Paws, a YouTube video immediate starts to play, which draws in the viewer and entices them to learn more about the shelter and become more engaged.
• The website clearly states the mission of the rescue shelters, shows various videos and images of the animals at the shelter, and has links for the viewer to make a donation as a means of getting the community more involved.
•  Various links to the non-profit organization’s social media accounts are also on the right side of the website, which encourages viewers through easy access while also demonstrating that the pet organization is indeed on social media and thus can easily connect with pet owners in various facets of their lives.

Body Paragraph 1: Social Media and Facebook/Instagram

• Social media has emerged as a vital mechanism for connecting people to certain brands in addition to connecting animals in need to people.
• Social media has been attributed for saving the lives of stray and rescue animals.
• Adopting abused, abandoned, and rescued pets is a great endeavor that people can do on a daily basis.
• Doing so not only gives people a sense of responsibility for saving the innocent lives of   pets and a sense of purpose but also gives them a loyal and loving companion.
• Social media provides a meaningful platform for rescue shelters such as Hope For Paws—which uses Facebook, Instagram, Twitter, and YouTube—to connect with potential pet owners.
• In addition, there have been a myriad of stories in which stolen pets were reunited with their original pet owners because of social media.
• Using Facebook in an effective and engaging manner facilitates pet adoptions and reunions at Hope For Paws in a variety of ways, including:

1.  Replying to posts promptly in order to further engage possible pet owners
2. Posting adoption photos on a quotidian basis while also providing updates on  animals that have been adopted as a means of propelling consistent activity
3.  posting photographs of animals that are professional in nature and are able to be shared in order to amplify the cuteness of the pets
4. promoting adoption through various fundraisers, which calls for the coordination of volunteer resources and initiatives to engage potential pet owners.

• The Instagram complements the Facebook account by posting pictures of the animals that are at the shelter in addition to pictures of new pet owners and their newly adopted pets.

Body Paragraph 2: YouTube 

• In addition to an active Facebook page, Hope For Paws has profoundly developed its YouTube account through which they frequently post copyrighted videos of their animals as well as transformation narratives.
• A Twitter account exists for the purpose of providing links to the YouTube account Animals that have been rescued and adopted by loving owners dominate the video content, and they are intrinsically linked to what Hope For Paws touts as its mantra: the importance of treating domesticated animals properly and with respect.
• YouTube also provides a unique tool for the organization to engage viewer by  directly showing their work up front and personal.
• Within the business world as well as in politics, social media is such a vital component because it enables organizations to reach a broad audience.
• Moreover, the communication that takes place on social media is dynamic rather than being a one-way form of communication.
• Discussion forums enable viewers to engage in dialogue with one another as well as with members of Pet For Paws.
• The stories told through these videos are posted so that viewers are inspired to reach out to animals in need of a loving home or to donate, which is a cogent social media strategy.

Conclusion

While the website is used for the articulation of the mission for Hope For Paws’, an overview of the physical work conducted by the non-profit organization, and the provision of links to the company’s social media accounts, social media is utilized to evince both the physical work as well as inspiring stories of transforming the lives of innocent animals as a means for viewer engagement.

Hope For Paws ensures that each of its social media accounts do not disseminate the same type of information to viewers so that viewers are engaged through various portals.

Works Cited

Paws For Hope. “Working Together to Save Lives.” Paws for Hope. N.d. Web. 5 Nov. 2015. http://pawsforhope.org/2014/

Schaefer, Mark. “Social Strategy for the Dogs: How Social Media is Saving  Lives”. Business Grow. N.d. Web. 5 Nov.  2015. http://www.businessesgrow.com/tag/social-media-and-animal-rescue/