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Strategic Choices, Thesis Paper Example
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Low cost | Differentiation | Focus | Pre-Emptive | |
Strengths: first-mover on introducing new product | Measurement of PLC maturity | Outsourcing ingredients | Update consumers’ preferences trend | Build a stronger research and development capacity |
Weakness: Lack of global expansion | Franchise among restaurateurs | Best-valued products | Franchise restaurateurs at foreign location | Build a subsidiary distribution at the selected foreign location |
Opportunities: global acquisition expansion | Dominate Merger& Acquisition contracts | Market value currencies | Market rate equities | Build market value portfolio |
Threats: government business policies | Dominate exit barriers/new entry | Corporate governance | Adapt new policies changes | Comply federal business policies |
A SWOT analysis for J.M. Smucker Company defines the strengths, weakness, opportunities, and threats. Internal strengths of Smucker, Inc being a first-mover on introducing new product analyzed that intensive strategies are best used for marketing penetration and thus, in the area of weakness, integration strategies are recommended for global expansion. While the opportunities are best used in undiversified strategies for favorable capitalized portfolio and threats are best used in forward integration, in which, gives J.M. Smucker a stronger ownership or increased control over distributor retailers (David 173).
References
David, Fred. Strategic Management concepts and cases (11th ed.) Prentice Hall Pearson. 2007 (173)
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