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Strategic Choices, Thesis Paper Example

Pages: 1

Words: 190

Thesis Paper

 

  Low cost Differentiation Focus Pre-Emptive
Strengths: first-mover on introducing new product Measurement of PLC maturity Outsourcing ingredients Update consumers’ preferences trend Build a stronger research and development capacity
Weakness: Lack of global expansion Franchise among restaurateurs Best-valued products Franchise restaurateurs at foreign location Build a subsidiary distribution at  the selected foreign location
Opportunities: global acquisition expansion Dominate Merger& Acquisition contracts Market value currencies Market rate equities Build market value portfolio
Threats: government business policies Dominate exit barriers/new entry Corporate governance Adapt new policies changes Comply federal business policies

 A SWOT analysis for J.M. Smucker Company defines the strengths, weakness, opportunities, and threats.  Internal strengths of Smucker, Inc being a first-mover on introducing new product analyzed that intensive strategies are best used for marketing penetration and thus, in the area of weakness, integration strategies are recommended for global expansion. While the opportunities are best used in undiversified strategies for favorable capitalized portfolio and threats are best used in forward integration, in which, gives J.M. Smucker a stronger ownership or increased control over distributor retailers (David 173).

References

David, Fred. Strategic Management concepts and cases (11th ed.) Prentice Hall Pearson. 2007 (173)

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