Strategic Lens of Disney in Hong Kong, Case Study Example

Disney entrance to Hong Kong required a number of strategic lenses that will ensure smooth and easy entry and acceptance into the market. With a unique culture in china, Disney had to find strategic lens to give it a through pass into the sector and find readymade market. In this project, the Hong Kong government was the greatest shareholders of 57% of the total shares, a factor that earned them ready acceptance into the market.

One of the strategic lenses was the fact that the residents are familiar with Disney products. A survey conducted by Disney in regards to brand awareness revealed that a good number of citizens were familiar with the movies, characters, narrators and even the stakeholders. This brand awareness level is capable of enabling Disney to achieve its target and break even fast.

A survey performed on the Hong Kong market revealed that most children are considered responsible by their parents and capable of making independent decisions. The parents therefore give them money to spend on snacks and entertainment. This is a very viable opportunity for Disney to earn revenues and achieve their target.

The existent of a popular culture between Disneyland and Hong Kong is also an advantage that Disney may capitalize on since they may not have many cultural considerations to make. Factors like the Hong Kong fashions and movie production makes it easy for Disney products to find their ways into the market. A large population in Hong Kong has also attested to having knowledge on Disney products hence making it easy to venture. With a readily available work force in Hong Kong and customers who are thrilled about the existence of Disneyland in their country. Such a thrill and urge among the Hong Kong citizens would create ready market for the Disney products.