Target, Walmart, Amazon, Dick’s Sporting Goods, Outline Example

The competitor stores that sell sport products are inclusive of; Target, Walmart, Amazon, Dick’s Sporting goods, and Sports Authority. They offer a wide variety of premium sports apparel selection and best in customer service provision. The companies have stores that are located in Chico, CA providing residents with official fan merchandise and replica apparels for major top brands.

Strengths of each competitor store

Amazon

• The business strategy at Amazon is supported effectively by Information technology and Customer Relationship Management (CRM) in that the data on the characteristics of customer purchases are keenly recorded. This allows them to offer sports products as characterized by the buyer tendency demonstrated
• The name Amazon id recognized globally since it is an early online retailer and has particularly leveraged on the ecommerce opportunities with the depth of success being it wide range of products.

Walmart

• It is a dominant retail brand with solid reputation of convenience, cost-effectiveness, and wide variety of commodities
• The global presence allows Walmart to grow substantially within its respective stores in relation of the products offered

Dick’s Sporting Goods

• The store offers a wide range of assortment of brand names of sports commodities at several price ranges
• The company is an exceptional cross-over marketer with an excellent online presence indicating a solid growth in the base of it its customers

Sports Authority Sporting Goods California

• The company has a rich history of nearly a century in providing assorted, brand-name sporting goods that are of quality
• Sports Authority, Inc. dedicates its entire business operations in providing the ultimate shopping experience to their customers through consistency in offering great value brands within their stores.

Target

• Increased capacity of developing market niches within regions of store locations
• The marketing strategies applied are specific to the company’s demographics

Advantages and Disadvantages

The company offers advantages of customers since they get guarantees on the quality of products they purchase. In addition, the price ranges for the commodities are favourable and discounts are provided for certain product bundles and packages. On the other hand, the company faces the disadvantage of limited assortment of products unlike the already established stores.

Competitive advantages

• Sustained emphasis on an upscale focus
• Increasing brand presence through numerous marketing strategies and concepts
• New-found initiatives for development that continues to expand the company’s global outlook.
• Increased acquisitions illustrating the prospective developments in particular frontier sporting markets

References 

Backpacker. (2000). New York: Ziff-Davis.

Golden, B. (2013). Amazon web services for dummies.

Humphreys, B. R., & Howard, D. R. (2008). The business of sports. Westport, Conn: Praeger.

Pride, W. M., & Ferrell, O. C. (1993). Marketing: Concepts and strategies. Boston: Houghton Mifflin.

Roberts, B. R., & Berg, N. (2012). Walmart: Key insights and practical lessons from the world’s largest retailer. London: Kogan Page.