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The British Broadcasting Corporation, Essay Example

Pages: 2

Words: 634

Essay

Mission

BBC or the British Broadcasting Corporation is one organization that is known for aiming to develop a better sense on how information could be presented to the public as well as how such elements should be distributed effectively. Noticeably, this foundation for establishment is much stronger especially in determining the course of effect that the organization has towards the public. The mission of the organization is to enrich the way people live through distinctively creating programs and other services that are able to inform, educate and entertain the people accordingly.

Along with the general condition of development in the public that the station wants to impose to the people, there is also the desire of BBC to bring UK to the world; make an international implication on how UK is actually going through a huge change every now and again and how well this affects the overall reputation of the country especially on how the nation establishes its international relations accordingly.

Economics

BBC currently runs 10 television stations and 15 radio networks including a local radio station. These institutional agencies are designed to bring about timely information to the public. Considering this operation, the institution was able to earn a £16 million increase on public profit compared to what it has incurred in the previous year of operation. When it comes to the expenses, the organization spends from within $1.2 billion to support creative development and at least £213 per household for broadcasting license for information distribution to the local and international audiences accordingly.

Ownership

The British public owns the institution; nevertheless, the executive board remains to be at the top rate of the ones standing as the primary leaders of the institution. Currently, Tony Hall runs the institution as the Director General with particularly several other sub-directors dedicated to particular responsibilities that are designed to make operations directed towards improving the quality of information passed on for the public to know about and appreciate as well.

Affiliations

The connections of the institution currently notes the definition of how the organization wants to insight on how the public improves especially in the way they perceive the value of information they receive. There are currently two primary affiliations that the institution is currently involved with; one of the affiliations include its partnership with the Digital Partnership Production organization (DPP) giving the institution a chance to improve the way the organization operators online. Another engagement that BBC has is with NABA or the North American Broadcasters Association. NABA is the partnership that BBC needs to give attention to especially that it allows a perfect connection that the organization needs with the American broadcast station.

Involvement

The organization provides a definite source of competence for public trust especially as it tries to make sure that it is able to reach out to the public that it hopes to serve accordingly. Relatively, the way the institution ties up with public agencies make it easier for the organization to provide the public with their needs; bringing back the value that the public has provided the institution with. To establish a stronger point of involvement, BBC tries to reach out to the world through their online connections. To also note, the BBC website flashes a pop up feedback box that could be used by visitors to provide a more distinct sense control on how the station handles their responsibility to provide what is required by the individuals they ought to serve in public. There is also a contact link in the website that allows visitors to send in about just any particular message to the station. After a message is received, there is an automatic response issued to senders and it takes at least five days before a personal response is issued to the sender accordingly. When a message is categorized important, necessary explanations are provided to the sender.

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