The Media Presentation of Rio de Janeiro, Essay Example

Introduction

Rio de Janeiro is one of the most popular tourist destinations in the world. Tourists flood in the area every year to witness festivities and to visit interesting sites in the city. Nevertheless, world reports impose on the fact that there are some issues in the city that makes it rather unsafe for many visiting tourists. This is where marketing comes in. Amidst all the facts released by world reports with regards the rise of crime rate in Rio de Janeiro, tourists seem to be unstoppable; wanting to experience what the city has to offer, Rio de Janeiro is one destination that could offer so much to the adventurous traveler (Ritchie, et al, 2007). What makes the city so popular amidst the issues? In this presentation, an identification of how media directly affects the realization of what Rio de Janeiro is and what it is about as well as what it could offer to the travelers shall be given specific attention to.

The first concern though is to establish the understanding over how media has been established to create a new form of understanding for the public based on the tools that are available for general utilization of business operators as well as industry-directors as they tend to create a more workable sense of insistence on how they are to influence the thinking of the public with regards what they are offering them with (Adcock, et al, 2001). Rio de Janeiro is only one specific example that corresponds to this identifiable product that has been reconstructed by media so as to increase its rate of profitability especially in the field of worldwide tourism.

Media and the Theory of Human Persuasion

Human persuasion is one process that basically attracts the attention of individuals as their thoughts and perceptions about a certain matter are being compounded into something more acceptable to their vision (Dacko, 2002). Why must the level of acceptability be established? Noticeably, the theory of human persuasion is defined as the psychology that is created as support to the consistent approval of the public towards the certain matters released in the market designed to make their lives more satisfying and more enjoyable (Beaver, 2002). The matters released could be tangible or not, they could be categorized as a need or a want; nevertheless, they all fall under a common identification, they increase the level of human satisfaction.

The point of persuasion usually starts with the investigation over what a particular target group of individuals actually want (Ritchie,, et al, 2011). Marketers use this strategy to be able to identify the specific demands of their target market, thus allowing them to design a convincing campaign that would surely allow to them to gain as much attention from the market as desired. The point of investigation then proceeds towards the identifiable sense of what is considered as the aspect of tying up the demands of the people with what the organization or the industry offers. The resources available for the organizations or the industries are then adjusted accordingly in order to fit market-demands as noted through the completed research.

Once the tie-up has been made, increasing market interest then becomes possible through creating a convincing marketing-campaign (Dacko,2002). Addressing the needs of the market or their demands from what the industry is expected to offer, the creation of a good tie-up becomes possible. Relatively, it could be understood that working towards such procedure is indeed determinable of the fact that marketing does embrace the point of principled persuasion that is suggested as the most strategic approach in creating a perfect picture in the people’s minds and having them agree that what is being presented to them is real and satisfactory even though some part of it are fabricated.

Media’s Impact on Social Knowledge

In this section, a relative insistence on how modern media does create a new concept of persuasion towards the public; having them accept matters that are distinctively influential to how they see the reality is what makes media-strategies powerful enough to designate a new sense of development that would practically provide a more convincing effect on how social knowledge is redefined through media-reports and presentations. Still focused on Rio de Janeiro, it is first important to know some basic facts about the country before media-effects on tourists [both local and global travellers} could be measured accordingly.

Currently noted as the sixth largest city in the Americas, Rio de Janeiro is a city surrounded by water making it the most convenient destination for water-lovers. This is why it has been dubbed as the highest profit-gaining city in the entire territory of Brazil. Offering a staggering R$343 billion GDP in 2008, it has the largest contribution of increase in national economy in Brazil. Given the population and the rich status of the area, drug-dealing and other crimes have also been reported to be at a rising peak since the year 2009. The incoming tourists at times do not only encourage extensive tourism development in the area, but also develops a sense of confidence among illegal dealers to make their work flourish in the city. Smuggling and other illegal operations have become a common place in Rio de Janeiro; but is being covered accordingly through marketing the city’s most controversially interesting places. To note this particular change in perception among public visitors in the area, a distinct analysis of the FootPrint Travel Guide to city shall be presented herein. Located at http://www.footprinttravelguides.com/content/24-hours-in-Rio-de-Janeiro-Footprint-Travel-Guides~1.pdf, the document shall be examined as to how well it describes the city and how it uses purposeful persuasion that makes the city rather interesting and specifically invigorating to visitors from around the globe.

The Image of Rio de Janeiro

The most prominent presentations in the document create a rather tasteful presentation of the city, giving a glimpse of its beauty through the primary set of galleries presented for immediate visitor-attraction. These pictures do so much to indict a sense of desire among the target audience, convincing them that the city is worth their visit. At the right side of the document are basic facts with regards the city followed by important reminders to the visitors specifying their need to take care of their belongings while they are travelling around the city. As if aiming to camouflage the situation in some areas within Rio de Janeiro, these reminders tend to provide a distinct picture that would create a more definite sense of insistence on how the actual living of residents of the city interferes with some of the highlights of tourism in the area (Singh, 2008). Nonetheless, the creation of good first impression about the city in relation to how the document supports such desire is what makes the whole introductory section worth the view for the target audiences.

Among the movies that presented such extravagant insistence on the beauty of Rio de Janeiro is the animated film Rio.  In this film, the two sides of Rio have been given attention to, the good side; particularly pertaining to the fiesta and the bad one; which involves the consistent demand for smuggled species usually taken off from the city, exported to other nations. While in the film, the presentation was rather subtle and comedic; the business of smuggling endangered species specifically affects the growth and preservation of wild life in the city accordingly. One particular media that stands to be a simple reporting platform for the city is Rio’s very own city-broad-paper. Noted as the Rio Times [located online at http://riotimesonline.com/#], this broad sheet provides a more definite sense on how they are to present realities with regards Rio and the situations surrounding the area. These reports create a massive difference on how Rio is understood by neighboring areas as well as travelers, thus giving them a better understanding on what the city is about and what travelers should expect accordingly (Urry, 2003). Supposedly balancing out what other media-presentations exaggerate for the sake of marketing, this approach is making a definite insistence on how the realities about Rio are measured to make a definite point of distinction on how the city ought to be differentiated from others.

Development of the Tourist Markets        

The document has been primarily divided into three interesting sections that serve as a guide to travellers on what they would likely be interested in doing upon arriving in the city. The sections include (a) Arriving from the Airport; (b) Finding your way Around; (c) First Night. The first section gives a distinct presentation of the different transportation options that travelers could take into account as they step out of the airport. Aiming to provide the tourists a sense of control on how they are going to complete their journey within the city, they are given different alternative routes especially on busy days within the city’s business district. The second section provides a glimpse on transportation rates as well as transportation options that travelers could use to commute and be toured around the city depending on their budget and their desired destinations. The section on the first night of visit in the city gives several choices on food establishments and accommodations that could best fit the condition of every traveler along with the budget they may have for the adventure they have planned to enjoy.

Basing from these three sections, the document already advertised the finest choices that visitors could best enjoy. Improving the capacity of the tourism markets to share on the profit that tourists bring about into the city, this document gives the perfect glimpse of Rio de Janeiro, while the travelers are assured of sure fun and satisfaction as it focuses on the good side of the city.

Development of Tourism Products

What products do Rio de Janeiro has to offer? The native products of the country imported into the city from all the different parts of Brazil sell a lot to tourists as souvenirs. From crafts, to clothing, to food choices, all these tourism products get well represented in the documentation. Getting the interest of the visitors to give attention to the most controversial and famous destinations in the city including that of the Statute of Christ the Redeemer, the document provides a route-map that would help visitors go around the area with ease. Noticeably, tourism products that could be found in the featured destinations are sure to gain from the advertisement that this documentation provides the tourists with.

Reaction and Learning

What constitutes good documentation of travel-guides [in this case, a media presentation accessible online] is the creation of a new picture that detectably sets a particular destination apart from others (. Although there are several flaws about Rio de Janeiro as presented in factual news reports [that is usually aired around the globe], it could be understood that the documentation presented for this particular analysis does away so much in pointing out the negative issues about the city; although there was a distinct part of the presentation where visitors were guided accordingly to avoid being victimized by such negative experiences (Wilkerson, 2003). Highlighting the good elements of the city; this approach helped accomplish the primary goal of the media-document to establish an interesting picture about Rio de Janeiro and creating a good picture about its interesting points (Korstanje, 2007), thus making a definite sense of invitation to both local and international tourists to see for themselves what the city could offer.

Conclusion

Media is designed to persuade people into believing something; may it be true, half-truth or not. The information shared through the internet [with the use of particular media-tools] makes the presentation of such data rather interesting. In the field of tourism, this approach helps a lot. Noticeably, it could be understood that a good sense of media-control provides a more convenient process by which modern industries gain so much benefit from such procedures of public influence (Urry, 2003). Within the document, it could be realized that media’s power to convince and entice the public into believing in something is strong enough so as to camouflage real problems or at least helping the general public see the value of what they can acquire from visiting in the city amidst the many controversies that it is noticeably being tied to.

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