The New Porsche Macan 2014, Essay Example

Rhetorical context of the text indicates that the car can help people achieve their dreams and aspirations with the new Porsche Macan 2014. The pitch begins with blue beautiful waters cascading over the blue sky landing into a wonderful city of splendor to drive. The Porsche Macan 2014 represents how one history can be found in speed along with that allusive dream of getting away to another place that is exotic in a Porsche Macan 2014. The workmanship is brilliantly planted in the mind of the viewer displaying that mahogany finish.

The Text

The communication is the lavish commercial video that shows the Porsche Macan living the American dream on wonderful beaches, beautiful buildings, wonderful weather, and driving with the top down. The suggestions are powerful with reminders of mahogany dashboards, luscious tires, and rims, plush leather interior with a hyper engineered Macan. The Macan shows the beautiful steel with the speed, and fine horsepower. This communicated with suggestive pictures of wealth, grandeur, hot looking Porsche Macan with the imagination of the man behind the wheel.

Author

The narrative author has this rich sounding voice that echo’s with confidence, wealth, fun, excitement, and travel to exotic places in the Porsche Macan. The voice made the Porsche Macan sound sexy which translate that any man that is driving the Porsche Macan will be considered sexy to the beholders. The voice of the author of the commercial definitely sales the male dream because he sounds like Ricardo Montalban who had one of the sexiest voices. The commercial is pleasing to the ear while the narrator makes each person experience the Porsche Macan in the water, in the city, or on the beach on a sunny day. The excitement in the narrator’s voice is enough for the male ego to believe driving the Macan means success. The audience is the man not the women. The entire pitch and presentation is for a male that is either successful without a Porsche or is not successful but needs a Porsche Macan to tell the world he is successful because he drives a Porsche Macan.

American Dream

The video is appealing to the American Dream. The Porsche Macan commercial relies on the pursuit of the American Dream. The Porsche Macan commercial suggest that people will drive to the success and exceeded their own boundaries in a Porsche Macan. The car is made to present leading a rich and fun life riding in the wind of excitement. The American Dream is a reality for the average person but Porsche suggest the symbolism of Porsche Macan means you are rich person. The Porsche Macan insinuates that any man that dreams to be successful must drive the Porsche Macan. This suggest that our society only respects the American Dream, when the man is the one that becomes a successful businessman. It reflects old traditional values that the man is the head of the household. The pictures in the commercial reminds the man that every successful man has the right to dream and dream big. The texture of the comments is grounded in male machismo which is reflected in the male dominant racing car images. The American Dream is a national belief in the United States that everyone has the opportunity to pursue the American Dream. This ideology of freedom is dependent on a set of ideals wherein freedom, opportunity, prosperity are words that encourage people and families to seek a much better life.

In the commercial the Porsche Macan represents success and happiness in the world while suggesting a man that is not driving a Porsche Macan will be able to purse the American Dream. The commercial suggest that the Porsche Macan rewards the men for buy this car with confidence, respect, women, great job, and pleasure. The Porsche Macan will be the owner closer to his dreams of gliding along the roads in a vintage car that is made to drive in beautiful and exotic locations.

Winning

The Porsche commercial lead the customer to the history of Porsche Macan which represents winning in auto car racing which the symbolism of the Porsche Macan will help you win in life. The car represents society’s wealth which is shown with the beauty glass windows in a view into the ocean and the reflection of self of having a good time in life driving the Porsche Macan. The commercial touches on our need for speed, power, and wealth. The commercial suggested that the Porsche Macan was a magical, fast, beautiful car that would lead the consumer to a new life of luxury. The Porsche Macan commercial implies that the men and women that drive a Porsche will be the best and they will become wealthy. The commercial suggest that the reputation of success of the Porsche Macan will provide any individual that drives the vehicle the same luxury and amenities in life. The commercial on several occasions reflected the car on the racing track winning with the sound of the Porsche motor roaring in the background with people getting excited about the race. The Porsche Macan commercial implies that only men will be successful during this elegant automobile classic. The scenery shows a man with the top down in the beautiful weather of the summer with the attention on the Porsche Macan. It implies that only men can accomplish the American Dream by driving the robust, fast, and fantastic Porsche Macan.

Conclusion

The ethical appeal is being a good citizen and a male role model which is apparent at the end of the commercial when the family and friends are waiting on the male to arrive in the Porsche Macan. The logical appeal is the continue perception that a man is not successful unless he drives a sports car and not just any sports car. The male must drive a Porsche Macan to be viewed as rich and successful by society. The pathos is the emotional appeal to the male’s ego, family, and the pursuit of the American Dream. The commercial pulls at that emotional part of a man that wants to be seen as the bread winner. The advertisement clearly sends a message about the society that we value cars, houses, jobs and anything associated with success. The emphasized the detailed engineering of the Porsche Macan which represents in parable that the male is put together like a hot sexy sports car. The things the commercial omitted is the cost of getting the Porsche Macan repaired and the massive amount of gas the sports car burns. The commercial did an excellent job of reminding the male of the beliefs of success and the values of family and the ideology that no one will know you are successful unless you drive a Porsche Macan. This represents the definite power of men with the suggestion that women do not fit into the success dynamics. The political assumptions is the German cars are made better than the Chinese, Japanese and American cars. The commercial profits from the male driving into the male dominated Porsche Macan store to buy the floor model just to represent they are successful. This reminds us that society concentrates on the wonderful things that comes with success instead of reminding our children of honor, truthfulness, integrity, and respect.