The Target of Louis Vuitton, Creative Essay Example

Louis Vuitton targets the super rich who travel abroad to make their shopping. Their price range is often meant for those who do not pay attention to the price but on the product in question. The users of the product often feel exclusive and special when in possession of the product. Nevertheless, the company chooses to go a different direction. They decided to venture into the Indian market which meant that they now had to target the next lower level customers.

How a luxury brand can operate in a financially challenged economy like India

The company made sure that it did not fail despite the economic status of the country by first making an observation that the rich were flying to other countries to shop. Despite the fact that it had not set up a local physical presence, it remained upbeat about the market potential. It mapped a route that would see the company obtain its stated goals without hitting any road blocks. The company also ensured that they had cleared any misgiving about the presence of the luxury company in the market.

Initial challenges faced by LV in India

The country was not a hospitable environment for fashion Products Company since 87 per cent of its population survive in an income less than $2.50 a day. Four years after the start of the company, it had not registered or made any direct local sale. The demand was almost zero, but that did not deter the company from becoming known in the region. The custom duties on luxury imports were also very high which rendered its products very expensive.