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Urban Outfitters Continuing, Case Study Example

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Case Study

Create a Trendy Counterculture Image

It would not be cost effective since it would force them to spend more in marketing the new style as they would have to capture a different customer base which is risky based on the fact that they still don’t have a guarantee that they would get instant buyers for the trendy culture items/products. People who use the labels of trendy /counterculture would not shop in these premises. They are also known for buying bulky goods which keeps its prices low. Trendy goods always cost more and would not meet customers’ affordability level. Besides, they have to meet customers’ tastes and preferences which if not met, losses would prevail.

If Big Box Stores Would Sell Merchandise Which Are Identical to Urban Outfitters

Big box stores should sell merchandise which is identical to Urban Outfitters. The first refers to a chain of store with numerous branches physically established. Often, it is criticized for an allegation of belief that the establishments are mooted to wiping away small businesses, while on another hand criticized for their business tactics as they do not support unionization misleading the communities of location coupled with unwarranted environmental practices. The supporters of these big box stores however say that they have favorable and client friendly services since their openings are well outlined and featured. An example is Wal-Mart.

On the other hand, the latter refers to selling hip, ironic and cheap merchandise. They established stable corporate image and social responsibility that went down well with their customers hence a remarkable success. The success is also indebted to the unique and compelling brands that they provide. Creativity has perfected the art of customer segmentation and suitability with an ultimate goal of offering product assortment and a compelling and unique environment that strongly attracts a customer the brands with a differential experience in shopping matching the target age group.

The two have significant similarities in that they both offer competitive, compelling, unique and affordable services to clients. They can sell identical merchandise based on the fact that they have far reaching similarities. In fact Wal-Mart is even a form of big box store besides exhibiting urban outfitters characteristics for which it is widely known. They are also able to both negotiate favorable prices with their merchandise hence selling goods relatively low prices making it possible that the can sell identical merchandise.

Reasons Why Exclusivity is Valuable

The law of Anglo-Saxon holds that exclusivity is a de facto, non-tangible right existing in law that protects one from performing a given action/getting a benefit and also permits/denies others the right to carry out a similar action and/or enjoy similar benefits restricted to official /sovereign state powers normally monopolistic in nature.

The importance of including significant exclusivity in any pathway for the approval of similar with the dire need of providing a balanced system that can aid in patent dispute resolution in a fair and balanced manner before a similar is marketed and approved.

Also by allowing the similar to free ride on the innovator, exclusivity helps bring the other production in the market faster coupled with reduced risks and uncertainty and done at a given percentage of the innovator’s development costs. This measure in operation reduces the incentives of economy of a system and translates to fewer and new ones at the expense of patents with currently unmet needs.

In Europe, patents, copyrights and other acts related to exclusivity are the codification of natural, personality and moral right largely justified by consequentialism and/or instrumentalism exemplified in the United States Constitution-Article one that emphasizes the fact that exclusivity helps to promote the progress of science and useful art by enhancing creativity.

Whether Shopping is Largely Entertaining

I agree with him; Shopping is largely entertainment because of this assertive reasoning; Retailers have found ways to reinvigorate outings combined with shopping experiences of supremacy. Generations of America have grown up in homogeneous suburban conditions and are ready to venture. The old entertainment options scan not do especially for consumers who have gone everywhere and are exposed. People are opting to a spectacular collection of new and out of home retail entertainment options that if carefully crafted, is able to capture the interests of the most jaded guest.

There is the development of retail entertainment with pure attractions like cinemas, entertainment oriented shops and theme restaurants located in either suburban areas or urban renewal. In certain instances, these developments are partnered with existing cultures.

Construction, maintenance and design of shopping environments involve many elements of attraction and entertainment some of which are subtle with the greatest components remaining obvious. An example is a mall which is known for its tendency to show wear on a level similar to hotel rooms.

Shopping is entertaining as one would be overwhelmed by the sights, lights, displays and sounds albeit other traders have been locked up in one of theses entertainment environments. An example is the signature Nike town which attracted over 12000 people each day to the 69000-square-foot museum-like complex due to its contents-basket ball court, host of sports memorabilia and giant fish tanks making it one of the most visited tourist attractions in Chicago.

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