What Are the Elements of Video Marketing Strategy? Essay Example

What are the elements of video marketing strategy? Why is it important that marketers have a strategy for their use of videos?

Video marketing entails incorporating videos in a marketing campaign of a given product. The contemporary world and the evolution of the internet and social media have created a lucrative environment that enhances the effectiveness of video marketing (Lim & Choi, 2014). There are certain basic components of video marketing that makes it effective and capable of achieving proper results. Some of the elements include comprehensive display of relevant information to the desired audience. Videos are among the best ways of communicating to a given audience. The process of video communication is cognitive since it occurs unconsciously in the mind of the target audience. Videos, offer comprehensive cover and information regarding the product and through videos, marketers can demonstrate best futures of a product seamlessly without going through so many procedures. The picture motions are important tools of communication and can convince customers faster than the traditional written advertisements where people are compelled to read the information presented (Lim & Choi, 2014).

Another element of video marketing is sound clarity. Most marketers prefer to incorporate sounds in their videos and, as a result, they explain information that they need to pass across the audience. Speech within a video is important for communication since the listener or the viewer takes the information consciously or unconsciously and will have an idea in their minds. Evolution of fast internet and social media has expanded the use of video advertising, and it is no longer limited to television use alone (Roberts & Zahay, 2012). Online platforms such as YouTube have encouraged many entrepreneurs to use video marketing in advertising their products.

Other elements of video marketing are that it attracts an audience from a wide spectrum. Both children and adults are often interested to watch movies that seem to educate them or relate to a certain problem that is eminent in their society.