Wound Clinic, Business Plan Example

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Business Plan

Mission statement

The mission for the clinic is to alleviate patient suffering in a cared environment, provide comfort and dignity and encourage hope. Our mission is to promote comprehensive agenda in the field of medicine and wound management which will remain a legacy to the forthcoming health care workers, positively contribute to the medicine field, and leave behind ourselves, something in form of a visible and fruitful program.

Importance of the wound clinic

The optimum way of improving treatment and prophylaxis of those patients suffering from wounds is to develop an independent multidisciplinary center for healing wounds. The center also deals with all types of wounds and has an inpatient ward and outpatient clinic. An amalgamated wound-healing department idea should be regular in wound healing. A department with inpatient wards and an outpatient clinic is also in place. Employing personnel on fulltime basis allows the growth of all features necessary for optimal wound medical care.

These are standardized plans of treatment, access to necessary investigative methods and surgical procedures, a higher level of continuity treatment, greater patient satisfaction, greater chances for training and education and better possibilities for clinical and basic research in care and healing. Existing examples of such clinics include The Copenhagen Wound Healing Centre in Denmark, The University Center of Wound Healing, Odense Denmark. Results have shown that these medical centers have increased the rate of healing on patients of leg ulcers and have minimized the rate of major amputations (Reece & Walker, 2003).

Potential effect on patient care

The effects of the wound clinics according to a research carried out in two different wound based hospital programs shows that constant results are achievable by using consistent clinical approach to wound care. Specialized wound clinics have improved healing rates in comparison to fractionated care clinics. All the same, comparing of centers is difficult and most likely the results are misleading. Outpatient wound a center that mostly focuses more on venous leg ulcers illustrate an equal healing rate in comparison to vascular surgery based programs which deals with treatment of critical limb ischemia. As kleyser’ reported, 88%rate of healing for diabetic foot ulcers, compared to other reports healing rates of 38%. Another report shows a 100% healing in an outpatient wound clinic. Further research will be necessary to outline parameters that will be used to underline these outcomes. It is clear that variation in outcomes between high volumes high centers and those of less experienced centers is vey huge. Wound care education will be very important for health care professions according to previous reports outcomes.  The most common effects that will be brought by the clinic are outlined below (Newsome  & McInerney, 1990).

Case management

Treatment and further strategy: The patients with minor wounds are treated while the patients with more serious wounds continue to get treatment in the outpatient wards. This will ensure a successful follow up of patients with venous leg ulcers and those with diabetic foot ulcers.

  • Prophylactic activity: This will ensure that wound patients are kept in their normal environment such as handling elderly patients with pressure ulcers who are susceptible to developing new wounds.
  • Scientific activity: Seven fulltime researchers, a technician and six part time researchers of the clinic should be available. Laboratory facilities will be established to help in scientific research. During conducting of physical research, animals will be used to investigate the models of human healing. In clinical research wound infections and surgery use of new drugs will be a top priority.
  • Educational Activity: This involves internal and external education. Results of the clinical trails achieved at the center research will be circulated to other departments of health care system.
  • Clinical activity:  All types of patients of problem wounds can be referred. Patients are referred to out patient clinics after they have been approved by a physician.

With reference from High Point Wound care center in the US, the clinic will exceed revenue projections and at the same time pay for itself within 6 months of operation. Its net revenue will be double the amount on operating expenses totaling millions of pounds. This provides that the share holder organizational contribution of 1.4 million pounds margin will have a 5.6 % on the net revenues. Contribution margin will comprise of net revenue generated by the clinic in addition to the contribution margin which is provided by out patient and inpatient services of the clinic.

SWOT analysis

Strengths

The most elaborate strength of wound clinics is that a systematic way to wound care that causes superior clinical results, positive revenue channels and well deserved community up praise. The clinics are a source of income to hospital through test and procedures. In addition the wound care center will address inpatient wound care challenges that will reduce certain wound-related expenses. When the wound clinic is established, it will helps the hospitals in reducing inpatient length of stay and address a meaningful unmet need in the society (Reece & Walker, 2003).

Weaknesses

The main challenges of establishing a wound clinic are managerial in nature.  This includes general planning, in which case an agreement by the people who approves the plans and budgets and those people who presents the idea to the hospital directors is vital. Consultations amongst medical staff office and marketing team about External and internal marketing needs also poses significant challenge (Newsome  & McInerney, 1990).

Opportunities

Wound clinic can advantage of funding from corporations and other funding sources. Outcome measures which indicate positive impacts on the patients and patients’ progress are guidelines for advocating for funding procurement through grants.

Threats

Loss of prime target market is one important threat facing this project which is also allied to funding interruption or lack of it. A constant revenue is not achievable because the patient are used to free care and therefore the only source of funds for the clinic are donations, grants as well as fundraising (Newsome  & McInerney, 1990).

References

Newsome, J. & McInerney, C., (1990).  Environmental Scanning and the Information Manager. N Y: Special Libraries.

Reece, I & Walker, S (2003). Teaching, Training & Learning. Sunderland:  Business Educational Pub. Ltd.

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