Zazr, Creative Essay Example

The Company’s Image

ZAZR has ensured that the company image is promoted through the various strategies we use. We have ensured that the products, services and campaigns we carry out remain in the minds of the consumers. Through this, a positive company image is left in the minds of the clients. The campaigns used are aimed at changing the overall attitude of clients towards the company and also its brands. This ensures that the consumers identify themselves with the brand thus become loyal customers for the company. The image of a company is created from the word go, and it is up to the company to maintain or discard. That is what the ZAZR company treasures and is keen on maintain its brand image.

The company’s mission and vision statement

Mission

The mission of ZAZR is to offer our customers with goods and services of outstanding quality. In all we do, we foster teamwork and integrity, building a world class empire and providing exceptional products and services.

Vision

To be a world class clothing line and business process leader helping our customers grow and satisfied.

Company ethics

• All members sign a commitment code of conduct to abide by all the company’s rules and regulations
• All members support ZAZR’s philosophy and also contribute to the development of the company. The employees must always demonstrate courtesy and behave responsibly.
• Employees are expected to act with loyalty and diligence at all times in such a way to safeguard the company’s interests.
• All employees must work efficiently and meticulously and ensure that they depart the site in the same state they found it.
• The employees should have both legal and ethical responsibility to portray ZAZR’s competitors fairly and accurately.
• All employees have the responsibility to protect the company’s assets against abuse, loss, theft and unauthorized disposal and use.

Are they real or a marketing campaign?

ZAZR is a Corporation that is conscious of the fact that providing quality goods and services is not enough. This is because today’s market is very competitive hence we have devised a means to achieve profit, as well as mutual benefits, (Shabbir et al 1229). It is for this purpose that we have devised innovative strategies to catch the attention of new customers and also preserve the existing clients. This means that the company is authentic and not just a marketing campaign. In order to be above the competition, companies should always be able to adapt to the changing markets as well as satisfying the needs of a wide category of clients while still maintaining the quality of the products and services.

Corporate social responsibility stance

ZAZR is a unique and real clothing line company as it is rated the best in the region. The original behavior and attitude of consumers keeps changing now and again. Consequently, ZAZR Company has come up with some strategies to attract and also retain consumers. The company is real and is not merely a marketing campaign because of the way it conducts its business. The company selects a target audience in order to decide their wants and desires. By so doing, we are capable to produce goods and services customized and best suited for the consumers. The company also participates in the contribution to the society which is often highlighted in print or electronic media. This has led to increased awareness of the company within the given society where the company’s corporate social responsibility projects are developed.

Charitable related marketing

Charitable related marketing is an innovation that is aimed at increasing company sales as well as promoting the company image. It is a strategic tool aimed at building a positive corporate image in the client’s minds. This means that the sales of the company’s products are enhanced as well as profits (Shabbir et al 1230). Clients also have a perpetual association with the companies that work with good causes and charities. The charitable campaigns that the company are associated with include making a contribution to children homes. The company is keen on giving back to the society, and this ensures that consumers refer to them as being unique and keen on their interests and desires. The company has also promoted the use of cards where for every card transaction, one cent is contributed towards helping the needy. This has seen the growth in the number of people who use cards when making their purchases. This is because the use of cards is not only convenient, but it also gives them a chance to add to the wellbeing of the less fortunate.

The company’s business model

ZAZR is a clothing line that is very dissimilar from the others. The company has managed to shorten the time taken to create a new merchandise and get it to the market. By so doing, the changing market trends can be reacted to quickly. Managers provide a daily report on what has been sold and what has not. The information from the report will enable the producers to know the products to produce more, and the ones to go slow. If a product is on the shelf for more than a week, it is withdrawn, and production is reduced. Products are placed and withdrawn alternatively which creates the notion of scarcity. Most consumers of the company are aware of the products they want. This gives them a chance to know when their products are available.

Is the company reinventing itself or have they recently reinvented themselves?

ZAZR Company has recently undergone a reinvention that saw the upgrading of the outer features of the shop as well as expansion in a bid to attract clients. The business has expanded the fitting rooms which come with a waiting lounge. The stores have Wi-Fi that customers can use when waiting for an empty fitting room (Kronick 7). The store now has a play area and a spa in which people form all walks of life can be able to use. Parents can do their shopping while their kids have fun. The shopping cart has an automatic price checker that enables customers to calculate their purchases. Kiosks have been designed to help consumers to envision different finishes and fabrics. The waiting lounge has a plasma television which keeps customers entertained as they wait for empty fitting rooms.

The company’s opportunities and threats

After the evaluation and analysis of the ZAZR Company, the following were found to be its opportunities and threats. The opportunities include an increase in online sales, in addition to, the expansion of the retail outlets. The company has the chance of a new business venture which will provide customers with a wide variety to choose. The new venture will diversify the product offerings and also complement the existing ones. Despite the availability of opportunities, there are threats that could not go well with the company’s prospects. The threats include the presence of counterfeit products in the market. The presence of such could greatly affect the sales of the company. Counterfeiting is nowadays prevalent in the fashion industry, and it is proving to be an immense challenge to the business. Other threats include competition from other businesses dealing with the same type of goods and services. The competition may practice unprofessional business practices like luring customers with lower prices which are not sustainable thus undercutting other competitors.

The company’s strengths and weaknesses

The company’s strengths include the strong brand name that the company boasts of. ZAZR is one of the leading clothing line companies, and it is known for its quality and up to the standard products and services. It is that very strong brand name that has seen the company achieves an edge over its competitors. A broad offering is another company’s strength. The company boasts of wide range products, and the products are refreshed at regular intervals. Some companies reward performance while some do not (Harvard business school press 11). The weaknesses include the fact that there has been sluggish performance in the market. A rise and fall in wages and employment rates has made clients think twice before making an acquisition. The rise and fall of the economy has discouraged consumers from spending. This has lead to the company being affected by the sluggish economy in which it does not have any control over.

Do you agree with the direction that the company is taking or should they be doing something different?

I do concur that the company is taking the right direction because of the profits that are being realized. The company is also in the right direction due to the high volumes of sales and the way the consumers have the company in their minds. Most consumers know what they want from the company, and most of the time they know when their products are available. This shows how the company has gained the loyalty and trust of the customers. Brand awareness has helped the company since it has affected the attitude of consumers towards the company’s products. The availability of information provides consumers with appropriate knowledge about the brand. This means that consumers are able to recall the product which is essential especially in the modern world of competition.

Management strategy for the retailer and the current management strategy

Retailers recognize the importance of marketing. Most of them use targeted marketing campaign which mostly includes print advertising, local media coverage, grand event opening and direct mail campaign. In order to manage appropriately a brand, it is essential to understand the different stages of brand creation. The stages include determining the needs and desires of the consumers, building desirable brand image and determining identity, testing the product, choosing the product that is best, protecting the brand by law, introducing a brand to the marketing by use of marketing activities and controlling the introduced brand on the market. By following all the stages of managing the brand image, ZAZR will have endeared themselves to their clients as well as growing their customer base for all their wide variety of goods and services.

References

Harvard business school press, 2006. SWOT analysis II: Looking inside for strengths and Weaknesses. Retrieved from http://orion2020.org/archivo/planeacion/04_swot2.pdf

Kronick, S. Strategic reinvention and a co-branding decision. Retrieved from http://kelley.iu.edu/CERR/files/PartAfinal.pdf

Shabbir, S, Kaufmann, H, Ahmad, I & Qureshi, I. 2009. Cause related marketing campaigns and consumer purchase intentions: The mediating role of brand awareness and corporate image. African Journal of business management Vol. 4(6), pp. 1229-1235.