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Analysis of Modern Sports Marketing for Post Olympic Era, Article Review Example

Pages: 3

Words: 872

Article Review

Introduction

Marketing is one particular aspect of business that is supposed to be handled with intricate considerations with the proper course of development for profit-bearing organizations. When it comes to finding the most effective source of development, big events like the Olympics are among the most effective sources of familiarity and popularity in the market. These particular aspects of development though market popularity however costs particular investment that could at some point cause businesses find it hard to accept this particular aspect of marketing. However, in the article of Wang, it could be analyzed that he has pointed out how effective this approach to marketing is especially if it is handled strategically making every point of investment all worth it.

In the article, Wang considers how the essence of Olympics is a long time matter that affects the market. In connection with market effect, Wang makes a definite course of definition that intends to make a correlative presentation on how modern marketing through the use of new and big events pre and post operations. Pointing out how big brands like Coca Cola and Lenovo utilized the said operation, Wang creates a more specific aspect of defining this new system of marketing that aims to further improve the consideration over the new process of relatively affecting the interest of the modern market.

In his article he mentions how the pre event marketing works to make a conceivable intention of defining a practicable course of reputation for organizations aiming to make a specific name in the industry. Introducing the product to the new visitors of the event is quite an effective approach; however, Wang further makes a considerable indication that it is the post event marketing that usually earns the best profit for the organizations.

Implications of the Process

Considering the Beijing Olympics, being one of the biggest events in the year 2008, it could be analyzed that somehow, branded products have tried to make a name through marking the said event as their source of market familiarity. Knowing that there would be thousands of visitors to the event, business operators made it a point that they would introduce their products to the market during such an occasion. Marketing during the Olympics event and not continuously supporting the reputation that has been established is assumed to be a weak approach. This means that once a reputation has been set, it is essential that it would be supported with an update or support for the continuation of the marketing approach during the post Olympic season.

Take note that before the Olympic Games, organizations are practically decided to make an impact on the market. Streamers and advertisements are expected to make a considerable definition of what the products ought to offer. After the actual event, people need to know more about the products. How then could this be considered? Wang further points out in his article that utilizing the course of the post Olympics marketing shall involve getting connected with the stars of the event. Imposing on the idea that the event is rather international and it does reflect the interest of the entire world [especially that nations have representatives to the event], the effect of the Olympics fever remains high even after the actual event being held in the country. This is especially true for the effect that the event leaves in Beijing.

Who are the stars that need to be contacted? The endorsers of products need to be of high integrity and they should be able to impose a particular appeal to the market. After the Olympics being held, new champions are introduced to the public and these athletes are sure to have an impact on the attention and interest of the people. Being the new heroes of the season, they are sure to make a specific impression on the people. Using them as endorsers of a product would make the marketing approach trendier and widely accepted by the people.

What is specifically important in instigating the courses of market development in consideration with big events like the Olympics of 2008 is the fact that its essence remains alive for a long time. This essence is natural and it defines the course of development that the market is trying to embrace every time something new occurs in the society. Pursuing the emotional bearing that the event has on the public makes a particular sense of marketing a definite course of development for organizations trying to embrace this new course of affecting the market and its intensive consideration of the current issues that embrace the society.

Overall Reaction

True, new operations of marketing are trying to make the best of what happens around the globe. The larger the impact of the events is, the more effective the marketing becomes. It is most likely the strategic pattern of development and implication of specific issues that makes the process more definitive and effective in defining the course of attention that it entails to the market. Olympics in Beijing is barely an example of the matter and following the pattern introduced in Wang’s article specifically creates a more convincing approach of marketing that the public would surely respond to.

References

Wang, Hui. (2010). Analysis of Modern Sports Marketing of Post-Olympic Era. Physical Education, Sichuan Agricultural University, China.

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