Attitude Towards Toothpaste, Case Study Example

Non-Herbal Toothpaste

The attitude people have concerning Colgate is that it is a quality product and can be useful to each family member. The ad advertising the brand outlines that it can protect one from twelve dental problems, therefore, reinforces the trust in the purchasers (Kumar et al., P.7). People’s attitude towards Close up is that it is a brand designed for young people in the community. The brand advertises using the benefits of having a fresh breath and white teeth. Close up has the highest rating to be boring and mediocre. People also have the attitude that Close up’s ads focus more on features and benefits than creating emotions. People also have the attitude that Colgate is more prestigious than other brands and has a higher quality.

Herbal Toothpaste

Purchasers have the attitude that Dabur is a traditional medicine designed to treat dental problems found in particular families. The attitude created in people by Patanjali is that it is a conventional medicine that has benefits to the teeth. People find Patanjali to be the best brand; therefore, rating it the highest on whether the customers would purchase it. People have the attitude that ads concerning Dabur are boring and focus more on the brand’s features. People also find Patanjali to be more family-oriented than Dabur and also have a higher rating to be prestigious. Dabur has an association to be more attractive than Patanjali, but people believe that it is of lower quality than Patanjali. People also have the attitude that Dabur is not trustworthy and is dishonest compared to other brands. Purchasers to Patanjali have the attitude that the brand creates more negative feelings than positive ones.

Reference

Kumar, R., Jaiswal, M., Gupta, S., 2017. Positioning and Behavioral Dimensions: Implications for Big Bazaar. Indian Institute of Management Bangalore.