Boutique, Marketing Plan Example

Description

Considerably, boutique is one of the selling industries in the world attracting almost a half of the worlds’ market. Here, like any other business venture, women boutique will embrace technology in order to suit in the current market globally. However, the business will deal greatly in clothes and related beautifications. My boutique is located in San Francisco, since the town is a busy one with potential buyers in place.

Product

In this case, the product will be of different categories pertaining grades, which will meet the different rage of customers prior to their class that is the rich, standard and poor. Thus, the products present will be rated according to its design, sizes, and grade, to suit all the potential customers in place. Further, the specific categories have specific percentage-sale. Products will have sorted in three grades I, II and III. Grade I will count for 50 %, grade II 30 ad lastly, grade III will meet the remaining 20%. Assortment planning is the heart of the business since this will evaluate the viability of the business. Therefore, the above assortments should be adapted by timing of the product in the market, supply, as well as category consideration.

Packaging on the other hand is an important factor since it will determine the price of the products, attractiveness, and the security of the product. After sales service is vital since this attracts the customers to higher degree. Some examples of the after sale service may include the installation and transportation.

Price

Price is a core factor in any business activity since it will not only determine the quantity of sale, but also attract more customers to a commodity. Price will favor all categories of women so that it can attain the high penetration power required. Regardless of the competitors pricing, my price will be a bit lower for customer attraction, although the price will increase with time. Competitor prices will be ignored for a while.

Distribution

Channel strategy here will be a one level channel from the manufacture to the retailer and then to the customer. The type of channel as in third party design will influence channel design further, agents are the intermediaries that will be involved in the business.

Promoting

The product will be promoted by the use of technology, which is internet, word of mouth and road show promotions in conjunction with the discounts awarded to the customer. Promotion mix will be road shows and discounts to customers. Lastly, media that are more effective will be radio, television, and internet.