Case Study Examples

Wells Fargo Corporation, Case Study Example

Introduction Wells Fargo Bank has been hit by the consequences of recession, and the delinquency level for its holdings reached 40 percent. The value of the company’s property and investments [...]

Pages: 1

Words: 249

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Great Lake Carriers, Case Study Example

What marketing data would you want to be available to make the decision? GLC has already done the marketing groundwork by visiting the port directors and getting a positive response. [...]

Pages: 1

Words: 141

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Google’s Strategy in 2009, Case Study Example

Discuss competition in the search industry. Which of the five competitive forces seem strongest? weakest? What is your assessment of overall industry attractiveness? Given that the customers or the clients [...]

Pages: 1

Words: 142

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Lifestyle Consumption and Experience Economies, Case Study Example

Introduction The below paper is designed to review the identity changes of consumers in the 21st Century. Focusing on the wedding industry’s consumption, marketing and consumer trends, the study would [...]

Pages: 15

Words: 4057

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Kraft Food, Case Study Example

What is supposed to be, and what can be the role of marketing with regard to such a complex social, ethical, and economic issue, in a competitive market environment is [...]

Pages: 2

Words: 644

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Negotiating with Honor, Case Study Example

Abigail’s poor planning caused her to not identify any alternative strategies. While she refused Sinbad initially, shequickly gave up and submitted to his demand. She did not attempt to negotiate; [...]

Pages: 1

Words: 352

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