Company Marketing on Milk and Dairies, Marketing Plan Example

Hood Company Overview

The Hood brands are well noted all across the United States. Considered as a national company, this business has stretched its impact on the American market specifically through a wide array of product selections. Focusing on the capability of the organization to become an MNC [Multinational Company], this proposal for marketing shall be focused on releasing the dairy products of the company through an online portal towards other nations worldwide. Although the organization does have a working website already (http://www.hood.com/About/default.aspx?id=744), it could be realized that there are some advancements that could still be done especially in dedicating the service to opening the doors towards establishing alliances with outside merchandisers who are willing to advertise and distribute hood products in their local markets.

Project Overview

Choosing the internet as the primary portal for this development on marketing focus is defined to be a rather effective and economic decision. While the internet serves as a larger course of marketing with cheaper expenses on service fees, it also is able to reach a wider scope of the market. Establishing a new course of SEO [search engine optimization] campaign, the business is expected to take into account the role of modern communication in establishing their new course of operations. This is of course, only the beginning of the adjustments that need to be considered. This primary step towards expanding into an MNC approach is assumed to have a great impact on how the company could foresee its future in the international industry. Take note that somehow, with this primary campaign, the organization would be able to know which markets are they likely going to serve best [in the international scope] and which others could they be serving least. More than just a campaign, the online advertising and invitation for merchandisers outside the country shall prove to be a source of study that would identify the possible concentrations that the organization could embrace. Notably, with this approach, the business could embrace a feasibility report that could instantiate a more definite course where they are supposed to begin their campaign for expansion.

The website’s extension dedicated towards the invitation that are supposed to attract merchandisers from other countries shall have a contact form where the interested partners could send in their message which will later on be dedicated towards creating private transactions between the administration of Hood and the partners in other countries. It is expected that the first release of products would be minimal; however, it is expected to jump up in recognition of the trending process when the market is supposed to adjust to the products being offered by the company. The reason behind the concentration on milk and dairy products of hood is because of the fact that milk is a generally accepted product outside America and it is expected that because of this, the easier it would be for the business to penetrate other markets.

Extending distribution productions through small-international partnerships is just the first step of extension. It is expected that this approach would later on be considered to grow further and involve a more complex operation extending to creating personal stores that would carry the name of Hood. However these operations should be well prepared for as these would entail the creation of new patterns of operations and larger scopes of dedication towards managing lawful connections with companies and organizations outside the country. As for this time, it is very important that the business prepare for a new wave of market campaign that shall sweep the internet with a number of advertisements that would bring interested merchandisers back to the company’s website and be able to place orders as associate business partners of the organization.

Targeting Brazil at the first points of the campaign’s release in the market, it is expected that the level of attention that is to be considered especially in penetrating the said market would be dedicated towards the cultural bearing of the people towards the product offerings of the business. Brazil remains to be at the top of the world’s leading markets today. Notably, it could be analyzed that the entrance of Hood in the said country is expected to take on lightly as it will first take the internet-campaign approach rather than directly getting within the market’s control.

Knowing the Brazilian Market

Being the fifth largest country in the world, Brazil holds a considerable value of market that could actually respond to a particular industry being introduced to the country. To be able to know how much impact the Brazilian market could have on the business, these reports show how large the target market is:

This image shows the mobile-affected market in Brazil and how it affects the perception of the market. This image shows how the marketing option of the business that is dependent on the internet and mobile-defined campaign could impact the assumption of the business towards a more imposed level of progress in the Brazilian market. Believably, it could be realized that with this value presentation, the success of the campaign of the business is further imposed to have a great impact on its functional operation in the market.

Project Budget

An additional page to the website that is solely dedicated for interested merchandisers outside America is expected to cost minimal expenses. It is the campaign throughout the most visited sites in the web that might cost the organization a remarkable amount of expense. The business is eyeing the connection with Google ads and other online advertising companies (such as chitika.com) to be able to penetrate the market. Usually, the amount of such campaigns are dependent on pay-per click operations which means the organization could sign up for a package or manage the pay-per-click payments they are willing to pay for. A sample of the budget for this project could be noted as follows:

This chart provides a more refined indication on the prices of the ads that are to be posted online and are to be presented through mobile campaigns as well. From this chart, valuating the Brazilian marketing approach could more indicative and relatively accurate for application in relative completion for the campaign being proposed in this documentation.

SWOT Analysis of Campaign

Conclusion

Taken from the discussion and presentation made herein, it is expected that the process of business operation of Hood dedicated towards expanding their market into an international scope would cause particular points of hardships for the organization. However, winning over these curves is an essential part of the process of expanding towards the international market. When such assumptions are completed and the procedures of advancement have already been applied, it is expected that the gradual entrant of Hood and its brand into the international trading market would become a successful path of growth for the business.

References

Jaakko Sinisalo et al. (2007). “Mobile customer relationship management: underlying issues and challenges”. Business Process Management Journal 13 (6): 772.

Charlesworth, Alan (2009). Internet marketing: a practical approach. Butterworth-Heinemann.

Rayner, Andrew (April 21, 2010). “Put the E-mphasis on Local Internet Marketing and reach first page on Google”. http://www.prlog.org/10638959-put-the-mphasis-on-local-internet-marketing-and-reach-first-page-on-google.html. (Retrieved on November 23, 2011).

Story, Louise and comScore (March 10, 2008). “They Know More Than You Think” (JPEG). The New York Times. in Story, Louise (March 10, 2008). “To Aim Ads, Web Is Keeping Closer Eye on You“. The New York Times (The New York Times Company).