Cosmetology Program Essay, Application Essay Example
Words: 527Application Essay
I opened my beauty salon about four years now and the business has been profitable beyond my expectations. I already had fifteen years financial experience by the time I joined the beauty industry,, thus, I kept tight control over expenditures and financial liquidity and avoided many of the traps new business owners often fall into. The beauty industry is intensely competitive, thus, I had to find a way to differentiate myself from the competition. It was not long before I figured out that the secret to long term success is to take good care of all the stakeholders including the employees, customers, and the community.
Over the last four years, I have enjoyed trustable and productive working relationship with my staff which explains quite lower staff turnover as compared to competing salon establishments. In addition, I also listen to customers and take their suggestions into account which may be why my most effective marketing tools have been word-of-mouth marketing and customer referrals. In fact, it were my customers who persuaded me to carry beauty products in the salon. Similarly, the community has been quite supportive of my business endeavors, thus, I am always trying to figure out ways to make social and economic contributions to the community.
As I learnt more about the beauty industry, I discovered there was no limit to the artistic potential in the salon craft. Thus, I started allocating a greater proportion of the operating budget to staff training. The results really impressed my clients and the positive feedback only strengthened my commitment to the artistic aspect of the business. My life really changed after a fateful visit to your school because I was able to observe firsthand why your school is the top in the beauty industry. Your school takes a systematic approach to teaching artistic and creative skills to the students. In addition, students also learn to better anticipate customer preferences as well as identify beauty trends that may be emerging.
I believe this will be the single-most investment in my career as an entrepreneur and salon owner. The craft and skills learnt at the school will help me further differentiate my business from the competition. I will also have the opportunity to interact with fellow current and prospective salon owners and exchange ideas as to how our businesses can be successful while provide one of a kind service to each client. I also hope to broaden my professional network through interaction with industry leaders and benefit from their insights and experiences.
Another reason I want to attend the program is to establish long term business relationship with the school and market its beauty products. I was acquainted with a cosmetic products distributor who went out of business because he could not compete with the quality and value your products provide to the customers. Thus, I have a firsthand experience of the commercial potential of your revolutionary products. I have always run my business with a long-term perspective and I see this program as not only an opportunity to broaden my perspectives regarding the beauty business and learn new artistic skills but also hope to develop long-term mutually beneficial working relationship with the school.
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