Dropbox: It Just Works, Article Review Example

The focal aim of any business is to establish itself in a manner that it can stay in business for a long time. Dropbox is a downloadable application that allows its users to easily share, sync, and store files such as photos, documents and videos across most personal computers (PC) and smartphones. One of the important things that emerge from today’s case is that consumer, taste, preference and choice play a significant role in determining how successful a business is to operate. With reference to Dropbox, the company identified and came up with ways of improving ease-of-use and product features. The Dropbox team tracked support forums closely from its clients. In November 2009, the company launched ‘Votebox’ on its site, which allowed users to vote and comment on features they would like to see added to the company’s products. This not only ensured that the company’s clientele get goods that meet their needs but focus on growth as well as success.

In this regard also, the success of Dropbox can be attributed to the firm’s effective employment of four major elements in its strategy: a firm research base, a clear message, a well-defined target for intervention, and strategies that address societal environment as well as the education of individual clients with regards to use of the product. The message is simple: The targets, within this context are well defined. The focus of attention by the firm was not only focused on its large clientele base but also on the companies that produced lean software applications, its rivals. As a brand, Dropbox had well established and positioned itself in the market. The competitors with this regard faced the challenge of coming up with products that equally possessed the same features or that were better versions so as to compete favorably with the Dropbox company.