Introducing changes in the application process requires careful planning and effective ways of communication. The below paper is designed to highlight the importance of communicating and managing changes in higher education application processes.
II. Current Higher Education Communication Strategies: Videos Reviewed
All three videos reviewed from three different universities and colleges have highlighted the atmosphere, values and culture of the organization sending the message through existing or past students. The videos were created in a way that prospective students are able to relate to those who were talking about the process; they were young, from different background and studying at the institution. The messages of the year managers and education professionals clearly communicated the values and visually walked prospective students through the campus. (web.)
Thesis: Managing change in education should be developed involving democratic organization principles. ( )
IV. Educational process changes
A new system developed to make it simpler for existing and new students to manage their courses, keep an eye on their timetables and process is introduced in the hypothetical case study. The three higher education institutions selected are Columbia College Chicago, Spertus College and Harold Washington College.
V. Recommendation for Registration Procedure Communication with Stakeholders
As the schools use a low video and audio content method of communication, the authors of the current study would like to recommend to involve current students in making recommendations and addressing the challenges of college life when developing the change process. After feedback through surveys is collected from students, the course mangers and educational assistants would set up a team consisting of course managers, administrators, IT staff and current students to develop the new system. Students participating in the process would be allowed to test the new IT background and provide feedback for the project manager. The results and students’ feedback would be communicated through the main college websites, explaining what the changes mean and their benefits for future students. This would provide credibility for the goals and achievements and depict the college as an organization that is democratic and listens to its students.
The research paper, focusing on three different higher education organizations would be designed to determine the effects of communication on stakeholders. Using current change management theories and applying them to higher education, the authors would like to create a positive image and supportive environment for stakeholders. (Fullan, 1993, 1999, Ellsworth, 2000)
Student Services at Richmond University. Web. <http://www.youtube.com/watch?v=SDWTdClcX38> Accessed: 05/26/13
AASS Welcome Message. Web. <http://aass.unm.edu/> Accessed: 05/26/13
Solano Community College Student Services. Web. <http://www.youtube.com/watch?v=WrvxaA27LYw > Accessed: 05/26/13
Everett, R., Floyd, S, (1971) Communication of Innovations; A Cross-Cultural Approach. The Free Press, 866 Third Avenue, New York, N. Y. 10022
Ellsworth, J. B. (2000). Surviving changes: A survey of Educational change models. Syracuse, NY: ERIC Clearinghouse.
Fullan, M. (1982). The meaning of educational change. New York: Teachaers College Press.
Fullan, M. G. (1993). The complexity of the change process. In Change forces: Probing the depth of educational reform, pp. 19-41. Falme Press.
Fullan, M. G. (1999). Change Forces: The sequel. Philadelphia, PA: Falmer Press.
Fullan, M., & Stiegelbauer, S. (1991). The new meaning of educational change. 2nd ed. New York: Teachers College Press