Marketing: Lifetime Fitness, Marketing Plan Example

Questions and Response Paper

Have these elements been effective in building equity for the brand? 

Yes. The product that the company sells itself as the market it serves intends to find better ways of becoming healthy. Embracing the programs the company offers is considered to be more of a healthy culture choice than a pressure on remaining healthy especially with the reasonable pricing and program choices that they offer. This includes the “try us for free” trial program that allows interested enrollees to enjoy and be enticed in getting into the product-programs that the company offers.

What is the current effectiveness of marketing programs?

The marketing programs on ‘try us for free’ is rather strong and unique; something that not all fitness companies provide. It is a bold and wise move on the part of the administrators to engage in such a campaign, and yet it could be considered effective as it does provide a great sense of determining the ‘invitational’ aspect of the company’s marketing targeting their prospective clients.

Make a recommendation based on your own critical assessment about what the company should consider doing differently based on your analysis so far and your application of specific marketing principles from the course textbook and lectures.

The limited offer of the free swimming lessons is rather enticing. Along with all the free-fee limited programs that the company offers, it is assumed that such marketing approach would be much effective especially for the sake of those who are still dwindling whether or not they want to join the program. On the other hand, it could be considered that a distinct consideration on the concept of prolonging these promotions or making them time-regular in approach [which means the campaign be considered within every quarter or every particular season of the year] would make the campaign more effective not only in marketing the product the company offers but in establishing a proper reputation for the market to recognize in relation to the trusted name of the company in the industry.