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Marketing Strategy for Ultimate Cleaning Services, SWOT Analysis Example

Pages: 1

Words: 493

SWOT analysis

Business Overview

Strengths

The greatest strength is my vast experience in the home cleaning services over the past few years. This has enabled me to develop all the skills necessary to be the leader in the industry. Another strength is that there are only two other cleaning services in the area who only offer their services to the home owners under the upper income bracket. The rest offer cleaning services to hotels and commercial buildings in the city.

Weaknesses

The major weakness of this business lies in the home owners’ part. They are reluctant to embrace the fact that Ultimate Cleaning Services is going to improve what the maids in those homes are already doing. There are also cleaning services companies that have a wide client base in the same estates of the city.

Customer Analysis

Ultimate Cleaning Services is to provide its home cleaning services to the upper and middle income earners residential estates in the city. This is because most of the lower income earners cannot afford the professional home cleaning services and resolve to house helps for that. Most of these said home owners need a home cleaning service that will cover all aspects of residential cleaning, from laundry, house dusting, and cleaning to carpet cleaning.  The client base will cover such estates as Muthaiga, Runda, Westlands, Karen, South B & C, Nairobi West, BuruBuru, among others.

Analysis of the Primary Competitors

Ultimate Cleaning Services has a few competitors in the industry.

Cleaning Company Competitive position
Shining Cleaners It caters for hotels and commercial buildings in the city and not the residential homes.
Webster Cleaning Company This company has in the past fixed high prices for its services which are not any more than what I will provide.
Gilead They provide their cleaning services only to the upper income earners’ homes. The rest are left unattended which is why Ultimate Cleaning Services is starting.

Service

Ultimate Cleaning Services is an upcoming company that will offer its cleaning service in Nairobi and its environs. I have, in the past, used varieties of home cleaning services, which has given me insight into the people’s expectations and what they actually get. I have taken that experience and knowledge to build this company which caters to the clients’ needs and wants. It’s my overall objective to be all the clients need in a cleaning services company and at the same time providing the best customer service, security, and at the same time competitive and affordable prices. I will offer different packages for the clients to choose from but there will also be a custom package for all.

The service will accommodate:

General Bathroom Kitchen
Tidy rooms Clean the faucets Dust baseboards
Blinds dusting Clean floor Mop and sweep floor
Floor vacuuming Towel collection for laundry Sanitize and clean the sinks, countertops and faucets.
Ceiling fans cleaning Sanitize and clean tub and shower. Cabinets exterior cleaning
Empty trash bins Clean faucet Clean around all appliances.
Carpet cleaning    
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