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Project Executive Summary, Marketing Plan Example

Pages: 2

Words: 461

Marketing Plan

A center city lot ought to provide the most basic yet the most convenient function for the general public. Hence, for the project that was assigned for completion, a center city lot is to be designed according to such option of understanding and establishing the overall value of a relatively central location in the city which is supposed to be dedicated for the public’s comfort and enjoyment. The allocation of the available space to accommodate particularly important activities for the people of the community is a relatively impacting factor to consider. Having this in mind, a brief overview of the plan to be utilized for the completion of the project shall be presented in this executive summary.

First to note is the building that is to be established in the area. Since it is at the center of the city, it is considered accessible from all points. Hence, the building shall be built in a relative height that would allow it to accommodate particular art agencies and some commercial businesses that showcase the city’s culture. The building to be created would be dedicated to the promotion of art and culture in the city, hence the shops and agencies to be accepted in the area should comply with carefully stipulated guidelines. The upper part of the building shall be an eco-sanctuary which would be open for public viewing. Not only will this area provide a cradle for the development of the plants being cultivated in there, but it would also serve a motivating factor for the city’s residents to be more aware of their responsibilities in saving the environment. Other areas of the lot will be dedicated to performance stage surrounded by a park with available benches where people could stay and look through the presentations to be held in the area.

The main reason for the plan that was presented herein is dedicated towards the way the social responsibility that the area is supposed to offer to the public is established. Along with such consideration to function, the arrangement of the different facets of the area is also dedicated towards promoting culture, tradition and developmental unit among members of the community. These approaches are expected to encourage camaraderie among people; hence making the city center lot the holding glue in the society as the project takes completion.

Overall, the project is centered on the desire whereby people are to be drawn to a certain dedicated area in the city, where they could mingle, talk and just build camaraderie among other members of the community which shall later on identify the possibility of developing a stronger source of unison among the people; an element that brings out the possibility of making its roots and foundation sturdier to face the different challenges that the future offers.

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