Providing Assistance for SMCA Students, Capstone Project Example

Providing assistance for SMCA students is important for several reasons: it increases the reputation of the educational institution and commitment of the community. Further, it does increase cohesion within the organization through completing the project together. Finally, it does provide opportunities for the organization to discover and develop talent. However, an idea and a mission would not be sufficient to make the project cost-effective and profitable, resulting in an increased level of financial support available for students.

The below paper is designed to describe the detailed steps that lead to the successful execution of the project that is designed for continuous growth and expansion. The main aim of the project is to create awareness within the local community, increase volunteer and donor involvement and create an effective communication channel that is able to deliver the vision and mission of the organization. A skillfully designed market analysis, business (and business growth) plan, marketing communication strategy, market studies and environmental research is needed. The capstone project is aiming to focus on all the above aspects of the development plan in order to deliver a process improvement project that delivers results and maximum benefits for all stakeholders: project organizers, students, the SMCA, and volunteers. The project will also include a five year financial and growth plan that will point out the right direction of development through planning finances, reducing costs and increasing revenues. Researching stakeholders’ preferences, goals, as well as analyzing opportunities in the organization’s economic and social environment is crucial to success. The authors of the project proposal will use current research data to determine the trends in the local community and non-profit merchandise shop market.