Service Marketing: Changing Intangibility of Service to Tangibility, Business Proposal Example

Bird’s Eye’s View

This paper gives the title of a project to be handled, the abstract, summary, project scope, team members, and sources to be used in the project.

Abstract

Tangible services or products are the ones that a person can see, feel or touch. On the other hand, an intangible asset is defined as a product that do not exist physically. Therefore, you cannot see, feel or touch them. This paper will address the ways of changing services from tangible ones to intangible ones. The characteristics and differences of these papers and the challenges to face are given in detail.

Summary

In summary, the nature of a product is tangible, whereas a service is intangible. It means that you can touch or see them. A service’s Intangibility implies that an individual cannot measure it since you cannot see it. Therefore, it is made and delivered immediately. The main characteristics of services include the fact that they cannot be touched or patented.

Services do not have any standardization methods and do not contain inventories. A consumer plays an excellent role in a service. Therefore, he cannot be eliminated. Therefore, this paper defines the different types of services. Details of the methods used in changing intangible services to tangible ones are also given. The main challenges experienced in handling these services are also explained.

Scope of the Project

The project will start with the definition of tangible and intangible services. The differences between these services will be given. Examples of intangible and tangible services will be provided. Ways of turning intangible services into tangible services will be discussed. Finally, challenges to face when converting intangible services to tangible ones.

Team Members

The team will consist of four members. These are tentative names of the group;

1. Greggory Davis-Team Captain
2. Mary Jones
3. Ruth Stephanie
4. Peter Adams

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