Think of a NBD Product, Marketing Plan Example

As far as personal hygiene category is concerned, I will develop a toothbrush-less toothpaste in tablet form. The consumer will leave the tablet in his mouth for 30 seconds and then rinse. The product will come in various sizes such as 10 tablets (portable size), 50 tablets, and 100 tablets. The technologically-advanced product will achieve all the objectives a consumer usually achieves through daily routine of 2-minute brushing. As I study the emerging trends, time is increasingly becoming a valuable commodity and consumers are looking for time-saving alternatives in almost all aspects of their lives. It is not a surprise that more and more fast food outlets now offer take-away breakfast. Cleaning teeth is a daily regime for almost everyone and this product will not only be convenient by preventing the need for a toothbrush but will also save time. I will initially form distribution partnerships with large-scale retail networks such as Wal-Mart and Target to ensure maximum exposure and increase consumer confidence in the product. The marketing channels utilized for promotion would include health and lifestyle magazines, TV, health & beauty blogs, and live product demonstrations in retail outlets and on college campuses. I have chosen these channels because they are often accessed by the market segments I expect to be the early users of the product.

As far as the automobile sector is concerned, I will introduce backup electric battery that could be installed in any of the electric cars in the market. The backup batter will almost double the mileage range of electric cars in the market and could be recharged independently of the cars main battery which means both batteries could be charged at the same time. I will strike mutually beneficial deals with automakers and give them the incentives to market the product to new and existing customers. The battery could be installed at any of the authorized dealers during the time of sales or later. I have chosen this product because two of the common complaints regarding electric cars are the need to frequently charge the cars as well as limitations in terms of long-distance travel. The backup battery should help ease these concerns and increase the appeal of electric cars to customers. The battery will only be distributed by authorized dealers of the automakers with whom I will strike deals. This will give the product credibility and encourage customers to purchase the battery. The product will be marketed in print and electronic media that cover automobiles such as automobile magazines andautomobile news and reviews websites on the internet. YouTube will also be a primary target due to abundance of automobile videos.

In food and beverage sector, I will introduce can coffee beverages. I have observed that iced and cold beverages enjoy strong sales at coffee shops including Starbucks and while several options exist in terms of energy drinks, the only prominent presence in retail can/bottled coffee is Starbucks though the products are not quite affordable for mass consumption. My goal is to introduce 8 oz coffee cans priced at $1 each or less for mass purchase. I believe there is a market for lower priced can coffee as evident by strong sales of cold coffee products in coffee shops. Unlike coffee in disposable cups, can coffee could also be stored at home without fear of loss in quality and could also be taken to places with no coffee shops. My priority will be to convince large-scale retail networks such as Wal-Mart to carry the product and will eventually add convenience stores as clients once the product has built a loyal client base. I will primarily market through TV and print media including fashion, sports, and lifestyle magazines. I will also build a strong presence on the social networking media.