How an individual speaks specifically serves as a mirror of what he thinks thus creates a distinction of who he really is. This is a consideration that most people believe in even in the past years. Nonetheless, it could be understood that as the years pass, the process of speaking in front of an audience has become more than just a process of communicating, but a skill that most speakers and notable individuals hope to master. In the written works of several authors to be examined herein, an understanding on how they envision the role of speech and the reputation of an individual connectively affect the being of a person shall be shown. The relativity of these two elements is considered to be affected by several factors that the authors intended to point out in their written works.
In the writing of Mai and Akerson (2003), they specifically insist that leadership depends on the capability of one to connect with the individuals he or she is supposed to lead. To be able to accomplish such matter, a person is required to become more concerned about the people he hopes to connect with than he is when it comes to protecting his image. They considerably impose that a leader’s communication skills ought to provide him a chance to establish good rapport with his people; however, this would only work if he deals with it with all sincerity and transparency. To this, the authors add “be yourself and speak in your own voice…the first job of the leader making any sort of presentation is to convince the audience that the person they are seeing and hearing is who that person really is” (76,77). This is further supported by the written work of Frank Luntz regarding the establishment of company reputation in America. He mentions that the most successful companies to make a mark in the industry are those who are able to convince the public that they are what they say. The creation of a “company persona” is an important aspect of public presentation that these companies consider especially in creating a more defined indication on who they are and what they really want to say (100). Public trust is then built with the proof that what the company says about their products also reflects who they really are. Observe how Lutz imposes that a company persona affects public appeal in the same manner Mai and Akerson considers the need to make an impression out of reality for leaders. The society depends on a series of systems that define reality rather than respond to their vulnerability of believing in the appealing charm of speech and marketing.
True, extensive marketing has been utilized to establish rapport between business organizations and the public. However, those that are successful enough to retain a marketing campaign and mark the industry are the ones who are able to live by what they say. Companies such as these ones begin to establish public appeal that is based on trust rooted out from the reality behind the company’s name. Likening the situation to a leader, a person becomes easier to follow, if the people know that he is true to what he says and is not using any facade to simply gain the attention and the approval of others.
Good communicators have been further described by the author, whose writing shave been examined herein, as the individuals who know how to use reality as a source of dependability on the part of their audiences. Leaders who are able to show their real serves to their groups or their members are likely to become successful as no pretentions are needed for them to keep the trust of others which has the same impact when it comes to establishing good company persona in the market.
Mai, Robert and Akerson, Allan. (2003). The Leader as a Communicator. Trust Builder.
Luntz, Frank. Be The Message. Words that Work.