Back to School Offer

Get 20% of Your First Order amount back in Reward Credits!

Get 20% of Your First Orderback in Rewards

All papers examples
Get a Free E-Book! ($50 Value)
HIRE A WRITER!
Paper Types
Disciplines
Get a Free E-Book! ($50 Value)

What Were the Influences on the Development of a Successful Innovation? Case Study Example

Pages: 3

Words: 698

Case Study

One bright spot in an otherwise bleak business outlook for the newspaper industry has been the success that innovation, particularly digital innovation, has evidenced in raising revenues for individual newspaper companies. Anthony Carranza’s article “Newspapers Discover Successful Business Models Through Innovation” (2013) examines four innovative newspapers that have attained positive results in the digital age. One of the provocative examples of successful innovation that is mentioned in the article is that of The (Salt Lake City) Deseret News. This newspaper, according to Carranza grew revenues at “ 40% a year since 2010, while daily and Sunday circulation jumped about 33% and 90% respectively from September 2011 to September 2012.” (Carranza, 2013). Most the growth of the newspaper is attributable to a revamped and more tightly focused editorial vision for the paper and the launching of a digital company. Obviously, the newspaper shows the positive benefit of successful innovation.

The reason that the innovation of rebooting the newspaper in a more streamlined but national capacity, coupled with a digital presence, worked is because the innovations were tailored to the specific needs of the newspaper’s prospective audience. the innovations matched the actual needs of the people. As mentioned by Carranza, innovation on the digital side by the newspaper industry is the most significant area where change is needed and where it can currently produce the most significant results. Carranza writes that “the digital business is the mammal, the new life form designed to dominate the future.” (Carranza, 2013). therefore, teh changes and innovations made by The (Salt Lake City) Deseret News are those which speak to the future and to the adaptability of the present. What this indicates about the nature of innovation itself is that innovation is only as profound nd successful as it is functional and pragmatic. The innovative changes to accommodate the new digital age that made by newspapers have proved successful because they are rooted in functionality.

By contrast, a failed business innovation is demonstrated in Chris Gentilviso’s article “Worst Inventions: Phone Fingers” (2010). In this instance, the idea of innovation rising to met the needs of contemporary consumers is present but misses the mark in terms of practicality. The article details how an Austrian company launched a product that was aimed at the fast-growing segment of phone users. The company focused on those who disliked fingerprints on their screens and “ found a novel solution for this present-day quandary: cover your digits with latex accessories known as Phone Fingers.” (Gentilviso, 2010). The product design would therefore seem to be smartly targeted toward an existing market-base.

The only problem with the innovation was that it turned out that nobody wanted the Phone Fingers. Two main reasons emerged for the lack of consumer interest: first, that the Phone Fingers were difficult to put on and take off and second, that people by and large disliked wearing them. As Gentilviso points out, “The only problem for buyers was getting the fingers on and off with any semblance of ease” (Gentilviso, 2010). By not factoring in the practical consumer element of the Phone Fngers innovation, the company that marketed the product wound up taking a huge financial loss. in the long run, the story of the failure of Phone Fingers is very valuable as a lesson of how an innovation can be attractive but functionally detrimental.

The Phone Fingers at first gance seem to be a reflection of innovative market response and adaptability. they proved, in actual use, to be unpopular with consumers. By examining the reason for the failure of the product, lessons can be learned — most obviously those which pertain to solid test marketing and research. However, the fine line between innovation and failure is always present. The challenge in business is to ascertain the risk and benefit ratio of any prospective innovation. Even with the best of luck and best of intentions it is still always possible for the most inspired innovations to fail. It is also the case that innovation is a necessary aspect of any successful business or venture.

References

Carranza, Anthony. “Newspapers discover successful business models through innovation” Feb 11, 2013; www.digitaljournal.com; accessed 3-2-13; http://digitaljournal.com/article/343293#ixzz2MddzKkJr

Gentilviso, Chris. Worst Inventions: Phone Fingers. May 27, 2010; www.time.com; accessed 3-2-13; http://www.time.com/time/specials/packages/article/0,28804,1991915_1991909_1991750,00.html #ixzz2MdY6gemb

Time is precious

Time is precious

don’t waste it!

Get instant essay
writing help!
Get instant essay writing help!
Plagiarism-free guarantee

Plagiarism-free
guarantee

Privacy guarantee

Privacy
guarantee

Secure checkout

Secure
checkout

Money back guarantee

Money back
guarantee

Related Case Study Samples & Examples

Pediatric Patient, Case Study Examples

Introduction In many tertiary hospitals worldwide, pediatric patient emergencies occur frequently. The leading cause is insufficient resources to handle the rising number of patients needing [...]

Pages: 8

Words: 2274

Case Study

Forest Reading Comprehension, Case Study Example

Humans have, over the years, directly and indirectly, impacted the environment causing adverse changes to the natural resources, ecosystems, and biodiversity. Their modification of the [...]

Pages: 7

Words: 2007

Case Study

Marriot International Inc., Case Study Example

Executive Summary This paper discusses a strategy’s evaluation by showing how organizations in every sector face tough competition in the current corporate environment. Managers sometimes [...]

Pages: 12

Words: 3174

Case Study

The Fair Employment Practice Act, Case Study Example

The ethical issue identified in this context is that the Fair Employment Practice Act’s (FEPA) implementation has never been questioned by individuals such as Irene, [...]

Pages: 1

Words: 368

Case Study

Case of the Lifeguard, Case Study Example

In the case context, a lifeguard, Jennifer Payden, was fired by her supervisor for abandoning her assigned post unattended to save the life of a [...]

Pages: 1

Words: 409

Case Study

A Guide to Buying, Cooking, and Eating Italian Food, Case Study Example

A macro environmental analysis reveals the relationship between the external business environment and Eataly as well as the food industry. Political: The country is currently [...]

Pages: 6

Words: 1546

Case Study

Pediatric Patient, Case Study Examples

Introduction In many tertiary hospitals worldwide, pediatric patient emergencies occur frequently. The leading cause is insufficient resources to handle the rising number of patients needing [...]

Pages: 8

Words: 2274

Case Study

Forest Reading Comprehension, Case Study Example

Humans have, over the years, directly and indirectly, impacted the environment causing adverse changes to the natural resources, ecosystems, and biodiversity. Their modification of the [...]

Pages: 7

Words: 2007

Case Study

Marriot International Inc., Case Study Example

Executive Summary This paper discusses a strategy’s evaluation by showing how organizations in every sector face tough competition in the current corporate environment. Managers sometimes [...]

Pages: 12

Words: 3174

Case Study

The Fair Employment Practice Act, Case Study Example

The ethical issue identified in this context is that the Fair Employment Practice Act’s (FEPA) implementation has never been questioned by individuals such as Irene, [...]

Pages: 1

Words: 368

Case Study

Case of the Lifeguard, Case Study Example

In the case context, a lifeguard, Jennifer Payden, was fired by her supervisor for abandoning her assigned post unattended to save the life of a [...]

Pages: 1

Words: 409

Case Study

A Guide to Buying, Cooking, and Eating Italian Food, Case Study Example

A macro environmental analysis reveals the relationship between the external business environment and Eataly as well as the food industry. Political: The country is currently [...]

Pages: 6

Words: 1546

Case Study

Get a Free E-Book ($50 in value)

Get a Free E-Book

How To Write The Best Essay Ever!

How To Write The Best Essay Ever!