Qualifying Dimensions and Determining Dimensions, Assessment Example

Qualifying dimensions and determining dimensions are both important aspects of the purchasing and selling experience. Qualifying dimensions are factors that are important to understand because it provides a business with information regarding the type of the customer. This is valuable because it provides the organization with information that is necessary to adequately target their products or services to their customer base. There are many activities that can be conducted to gain an understanding of this demographic, including collecting customer data to determine who existing customers are in addition to the likelihood that this type of individual would continue wanting to provide the organization with business.

Determining dimensions are those that actually affect the customer’s purchase of a specific product. This may depend upon the quality and price of the product in addition to the needs that this product meets. Segmentation efforts based on attempts to divide the mass market using a few demographic dimensions may be very disappointing because this may not provide the organization with sufficient information to understand its client base or its product. It is essential for organizations to have a thorough understanding of these factors in order to market its product effectively and therefore be able to have a greater accessibility to profit. Ultimately, the mass market has a wide range of characteristics and it is necessary to target large groups only with an understanding of the specific needs of these particular groups. A broad understanding of demographics is needed to enact reasonable marketing campaigns and an inability to do this thoroughly will result in unfocused advertisements that do not exhibit high levels of efficacy. It is therefore necessary to target only specialized groups until this understanding is perfected.